Business Marketing Solutions Group https://www.businessmarketingsolutionsgroup.com Social Media & Internet Marketing Mon, 03 Feb 2020 19:47:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://www.businessmarketingsolutionsgroup.com/wp-content/uploads/2019/05/cropped-Logo-01-150x150.png Business Marketing Solutions Group https://www.businessmarketingsolutionsgroup.com 32 32 Where’s the Future of Social Media Marketing Going? – Understanding Trends https://www.businessmarketingsolutionsgroup.com/understanding-trends/ https://www.businessmarketingsolutionsgroup.com/understanding-trends/#respond Fri, 21 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2413 Each year, technology and consumer behavior evolve. This prompts social media outlets to change with them. Over the years, they have become more than just a place for people to share photos.

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Social media – the harbor of some of the most popular celebrities like PewDiePie, MrBeast, Shane Dawson, Jeffree Star, and many more, has been monumental in the past 20 years.

Coming up to the year 2020, things have changed quite drastically. From the days of MySpace to the modern era where apps like TikTok and Snapchat are taking over the digital landscape, things have become a lot more interesting.

Each year, technology and consumer behavior evolve. This prompts social media outlets to change with them. Over the years, they have become more than just a place for people to share photos. 

In fact, they have become independent communication channels that allow people and companies to communicate and connect in different capacities. Marketers, business owners, and brands are now not in the position to avoid the use of social media in their campaigns. 

As a result of social media becoming a mammoth in the marketing world, it has differentiated itself into its own entity. Social media marketing has become unavoidable. Without its integration, brands can’t maximize their reach to a global target market and establish a presence that more people can witness.

With that in mind, it is imperative they pay attention to social media. It’s not just what is current and new that is important. It’s just as important to look beyond the present and into the future of social media marketing.

Anticipating changes and further potential of social media marketing is how companies can stay ahead and take advantage of everything that it has to offer. With the year 2020 on the horizon, the decade is about to come to its end.

To get an early start on the future of social media marketing, here are a few trends to keep an eye on:

The Twitch Craze – Live Streaming

YouNow has become a popular platform among many YouTubers. They use the live-camera application to connect with their audiences and have a more personal chat. However, it wasn’t as on big of a scale as live streaming has become now.

Twitch, Lively, and Periscope have become very famous. In addition to these, the live streaming function provided by social media platforms, such as Facebook, Instagram, and YouTube is all on the rise.

From pro video gamers to beauty gurus like Jeffree Star and celebrities, these live streaming platforms are popular. They allow the creators to have a more personal conversation with their followers.

It’s still limited being one-sided, but live messaging allows the creators to respond in real-time. They find in-the-moment created content more personable. This trend is closely linked to humanizing a brand and putting a face in place of just a Sears-catalog type video.

The element of “human”

Branding and modern advertisement have their benefits. The brand image of a company makes it an individual entity that impacts the target audience in one way or another. However, it still lacks the element of being human. 

You ask a layman with no concept of marketer and they will still see brands as “corporates”. They still lack the touch of humanity. With his own cult-like following, Jeffree Star is a great example of humanizing a brand.

To anyone who has a slight idea about makeup, Jeffree Star would not be an unfamiliar brand. They will not only know the name, but they will also have his face to associate.

Social media marketing can be used to effectively humanize the brand. You may use the previously mentioned live streaming function that social media platforms offer. It helps build trust and give a face for the audience to connect with. Just like Buzzfeed has so many faces to relate with.

Sitting by the campfire – telling brand stories

Back in the day, creating a brand image was all about setting up a reputation. Now, it’s all about creating a narrative. It’s not just about one particular campaign or product launch. In fact, it’s about creating an entire brand’s story.

It can be an effective strategy within the social media marketing umbrella. For example, Snapchat and Instagram stories allow brands to create engaging content, changing how people – especially millennial and Gen-Z consumers – consume content.

Even though this has already become a popular trend, it is only likely going to be taken a step forward. 

Targeting the niche – choosing what works for you

There is no denying that today, there are so many social media platforms that one can’t name and put them in a list. Everybody knows the basic ones that most people use but there are many others, often focusing on a particular niche.

While it makes sense to have all your bases covered, social media marketing experts would now have you choose a few. Social media platforms that your audience uses the most are the ones best targeted.

Even if you choose to use numerous platforms, you’ll realize that only 3 or 4 rake in the most Return on Investment (ROI). These are your primary platforms. Limiting the number to a few will give you more time so you can focus on ones that are worth the attention.

Augmented Reality

Augmented reality and virtual reality are a part of the digital realm. In fact, they have become a popular addition. From Facebook to YouTube and Instagram, AR is allowing companies to make headway into social media. It won’t be long before it becomes even more integrated into various other social media platforms. AR is already allowing brands to augment and improve the user experience.

Filtering out the fakes and building back lost trust

Trust, integrity, and honesty might seem like overused terms to the average person, but for branding experts, these are important concepts. Sustaining the element of honesty is crucial.

Thanks to the internet, consumers are now more knowledgeable about what they’re getting. Disingenuity has no place or tolerance anymore. The slightest hint of wrong information will shake up the consumer’s trust.

Social media marketing will now aim to solidify the trust between brands and their audiences. Using the reach social media has to create campaigns that ensure followers of brands are attentive to their needs and care about them.

With that, these are some of the various trends brands need to be aware of. However, in order to make the best of these and work them to your advantage, you need to partner up with a digital marketing agency. Contact Business Marketing Solutions Group today so you can use social media marketing to make meaningful connections that are a gateway for success.

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What is Affiliate Marketing? The Basic Understanding https://www.businessmarketingsolutionsgroup.com/digital-affiliate-marketing/ https://www.businessmarketingsolutionsgroup.com/digital-affiliate-marketing/#respond Tue, 18 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2410 You can’t really put a date on when exactly it became a thing, but there is a timeline. It was only two decades ago that marketing was mainly dependent on extremely expensive methods.

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The world of marketing is an interesting one.

You can’t really put a date on when exactly it became a thing, but there is a timeline. It was only two decades ago that marketing was mainly dependent on extremely expensive methods.

Marketers would spend thousands – and sometimes hundreds of thousands of dollars – to create and launch TV adverts, put up billboards, play radio ads, and distribute print ads. All of this in the hopes of increasing brand recognition and growth.

Even though there were promises of success made in these tactics, it was still difficult to make an impact. The common cause would be small businesses going up against big corporations. Compared to the latter, small businesses didn’t have a multi-million dollar marketing budget. They were instead forced to hold on to the stick’s shorter end.

However, times have changed since then. We’re not saying that these big-budget companies don’t spend millions on campaigns, but there are new ways to market for the newcomer. An internet connection and an astute mind, and you have a perfect platform to make money.

The creativity of marketers and the internet gave rise to affiliate marketing. This makes the tactic not entirely brand new. In fact, affiliate marketing has been around for a few years. It is now more widely accepted and used because it helped break the monotony of conventional marketing efforts.

And as a result, it was successful in driving sales and generating revenues. For example, 81% of brands and 84% of publishers leverage affiliate marketing currently and will continue to do so in the coming years.

What is it?

With so much success recorded with it, one must wonder what affiliate marketing is.

To answer these questions, the definition of affiliate marketing is simplified here. When stripped down to its basics, affiliate marketing is a way an affiliate earns a profit by promoting another person’s or company’s product.

For example, let’s consider you love collecting bags. You find this one particular brand that you love and decide to start a blog and write about them, promoting the company.

What if you were to make a dollar off of that?

By becoming an affiliate, the company will get you a link that you would include in your promotional media. Whenever a sale is made through that affiliate link, you would get a portion of the profit.

You can do it from anywhere in the world. You need an internet connection and a mode to receive the payment. With that, you can earn money even when you’re asleep.

How does it work?

To better understand how affiliate marketing works, let’s take a look at all the parties involved in it: the seller, the affiliate, and the consumer.

The Seller is where the story starts. They are entrepreneurs, companies, vendors, retailers or product creators that have a product or service to market. In our example above, the bag manufacturer you love is the seller.

The product can be anything that can be sold. Whether it’s a physical object like household goods, décor items, baby supplies or a service such as travel packages, the seller will be providing them.

The affiliate is the middle-man, also known as a publisher. It can be one individual or a company that markets products on various online platforms. Their job is to create and share content that promotes the brand’s product. 

Usually, affiliates have an audience they’ve already built. They use the audience to their advantage and try to persuade them to buy a product the audience will love. The goal is to attract consumers who will be convinced by the marketing.

The consumer is the audience that subscribes to the affiliate’s content or consumes it in some capacity. This party in the affiliate marketing chain is the main driver. The affiliate’s job is to market the product, but unless the consumers decide to make a purchase through the affiliate link, the affiliate earns nothing.

This doesn’t impact the price the consumer has to pay at the time of the purchase. They receive the product as is and the affiliate gets their share of profit from the retail price.

Often, affiliate marketers inform their audience of their involvement as an affiliate. The choice to disclose the fact that they receive a commission from the sales can be a good thing. It can build trust among the audience and make persuading them easier. However, there are many instances where the consumers are oblivious to it.

The Process

You would begin the process by joining an affiliate program. Once you’ve done that, you have to choose a product(s) to promote. When you’ve made the choice, you’ll receive a unique affiliate link that will be monitored to calculate your share of the sale profit.

With the link, you’ll market the product using various platforms such as social media, blogs, YouTube videos, etc.

When you successfully convince a consumer, they’ll click on the link you provided to make the purchase. You’ll earn a commission as the affiliate.

How do you get paid?

There are several ways affiliates get paid. However, this aspect of affiliate marketing is a bit more complex because a purchase is not always the condition for earning. Here are a few examples:

  1. PPC or Pay-per-Click: The aim of using PPC is mostly increasing traffic on the seller’s website. The incentive here is to get people to just click the link and move from the affiliate’s site to a landing page on the seller’s site. The affiliate is paid for the number of clicks.
  2. Pay-per-Lead: This is a step up from PPC. Here, the system is based on persuading a consumer to not only visit the seller’s website but fulfill a particular action. This could be filling out a form, subscribing to a newsletter or downloading free software.
  3. Pay-per-sale: As the name suggests, this affiliate marketing structure pays a portion of the sale to the affiliate. Without a purchase made through the affiliate link, there will be no compensation.

As you see, affiliate marketing is an effective marketing tactic. When done the right way, it could be a source of significant earnings for the affiliate marketer. For more information, contact Business Marketing Solutions Group today.

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Chasing Growth – Digital Marketing Strategies for B2B Companies https://www.businessmarketingsolutionsgroup.com/b2b-digital-marketing-strategies/ https://www.businessmarketingsolutionsgroup.com/b2b-digital-marketing-strategies/#respond Fri, 14 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2407 Change in life is unavoidable. Consistency in growth is an anticipated fact. One of the main driving forces of change is human insight and knowledge regarding things, new and old.

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Change in life is unavoidable. Consistency in growth is an anticipated fact. One of the main driving forces of change is human insight and knowledge regarding things, new and old.

The data we have collected the past few years has been monumental in launching the world into a spin. From mega industrious businesses to small manufacturing facilities and non-industrial niches, every aspect of growth has picked up a faster pace. These changes are so magnificent that some experts consider it a movement towards the fourth industrial revolution.

The impact of disruptive technology, changing consumer behaviors, and evolving business models is proof of the change. While the impacts on the Business-to-Consumer (B2C) market are quite clear, the B2B or Business-to-Business market is not excluded from its influence.

This means that this segment of the business is also overdue for rejuvenation. Unfortunately, many businesses are still stuck with traditional B2B marketing strategies. This mainly involves outbound marketing strategies, such as cold calling.

While these might have been highly successful once upon a time, they are quickly becoming outdated. They have their place in the marketing hall of fame, but the continuously disruptive market needs something more.

B2B marketing strategies need to be more fluid in terms of reach and adapting change. Not only do you have to meet customer expectations, but also exceed them to sustain qualified leads, maximize ROI, and make profitable connections.

Here are some B2B digital marketing strategies that can be used to achieve these goals. However, it’s important you begin restructuring your B2B marketing models with some research. This involves studying your business and its target market.

Once you have an idea of who is at the receiving end of the marketing efforts, there are a few B2B marketing strategies you can try:

Narrowing Down – Micro-Targeting

It makes sense, to begin with, fine-tuning your target market. The wider the net of possibility, the more likely you’ll be taking stabs in the dark. Not only will you lose time trying to get a random audience but also a significant portion of your budget.

Zeroing in on the exact lead will give you the leeway to create personalized offers. You can save time and nurture a relationship with clients you know hold potential for being profitable.

However, micro-targeting does have its downsides. Even though it minimizes instances of rejection, it may result in some lost opportunity. Going by your market research, there might be some interested leads you don’t engage in your campaign. 

In the end, it’s about creating a balance between the two. Be open to taking some chances and then losing some. It can be an effective strategy, especially if a very particular product or service is in question. 

Getting People on Board – Advocacy Marketing

Within any business network, word of mouth and recommendations work wonders. Making use of good connections can provide a good influence for getting new clients on board. They can advocate for your company.

This has more chances of working because people trust other people, especially if they have a solid reputation among their peers. Referrals help build a stable network of profitable leads.

You can go the conventional route of advocating through physical networking. But since we are discussing digital B2B marketing campaigns, it can be done online. There are platforms, such as Influitive, that can help. You can also partner up with a digital marketing agency.

Visual Content – Creating Video Ads

Humans are incredibly visual beings. It only takes a really good photo of a glistening, juicy hamburger to make the mouth salivate and crave what is in the picture. That’s why GIFs, short videos, boomerang posts, etc., are becoming more popular.

B2B digital marketing can make use of video content. Short, engaging video ads targeted strategically on appropriate websites and search engines can earn you a lot of leads.

Also, videos are more likely to go viral; maybe not exactly in the Harlem Shake kind of way – but in appropriate target markets.

Taking other Social Media Routes – Live Streams, podcasts, and more

The usual Facebook posts and tweets are all well and good. However, social media and other digital platforms have much more to offer now than it ever had. Podcasts and live streams are two relevant examples.

Within the B2B community, podcasts are more popular. Businesses use their expertise to talk about certain topics their listeners will be interested in. They bring on other experts to add to the narrative, advocate, and promote the business without making it obvious.

Meet the Makers is one of the most popular examples of this strategy being used to its utmost potential.

More Segmenting – It’s PPC this Time

Pay-per-click or PPC marketing is an effective strategy. It can help speed up the process of inbound lead generation by displaying in front of the relevant user on the right platforms. It is a paid service, but it works. 

However, you have to do it right to generate results that matter. For B2B digital marketing, further segmenting the campaigns relevantly. You can segment according to categories, features, localities, etc.

Use effective keywords to further increase the effectiveness of the campaign. Also, ensure the landing pages match the ads and offer what they promise. It will lead you to get better-qualified leads.

In the end, this is what matters – lead generation. Working with Business Marketing Solutions Group can facilitate your goals of gaining access to superior leads. Whether your company focuses on creating agile SaaS solutions or sells office supplies specialized for the architecture industry, we can help you out. Get in touch with our experts today to start.

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Questions to ask a Digital Marketing Agency Before Hiring One https://www.businessmarketingsolutionsgroup.com/hiring-a-digital-marketing-agency/ https://www.businessmarketingsolutionsgroup.com/hiring-a-digital-marketing-agency/#respond Tue, 11 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2403 If your company has made that decision and you’re now looking to invest in digital marketing, the question of who will do it remains.

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Having been in the digital marketing industry for quite some time, marketers will tell you how difficult it is to convince long-standing companies to use digital platforms. You will find many professionals continuously talking about its importance just so more businesses will be convinced.

If your company has made that decision and you’re now looking to invest in digital marketing, the question of who will do it remains. For startups and companies without sufficient expertise in this area, hiring a digital marketing agency is a much more advantageous option.

Not only does it relieve your expenses of hiring a full-time in-house employee, but it also makes the agency’s expertise accessible for your business.

Since the agency will be responsible for directing growth for your company on digital platforms, it’s important that you hire the right agency. Hiring a digital marketing agency is a major decision and one must tread carefully to prevent wasting their time and money.

Research, research, research…

We didn’t just write that three times for fun. Like any other significant business decision, this one also needs quite a lot of research beforehand. Here, research is centered on asking the agency as many questions as you want.

Bombard them with queries regarding their processes, the technology they use, how they strategize their motives, etc. The more you investigate, the better chances you have of hiring an agency that can propel your business’s growth even further.

If you’re not quite sure about what questions to ask a digital marketing agency, we have come up with a list you can use. Some of these may seem very basic but trust us when we say that they are the ones easiest to overlook.

Anyhow, let’s have a peek at these questions.

Who will be working for us?

Digital marketing agencies have multiple people working as account managers. These account managers are more than just that title. They are more like your confidants that basically become your partner in all your branding efforts.

Ask them who will become your confidant and become a part of your inner circle. Make sure you have a conversation with them and ensure they are a good match.

What’s your process or approach to digital marketing?

This mainly involves asking questions about which digital marketing areas the agency’s process is inclusive of. For example, do they offer SEO, PPC, email marketing, web development, social media marketing, etc.? What’s their approach to content marketing, lead generation, website optimization, etc.?

Asking questions about different areas of their digital marketing services will give you the chance to see where the agency’s expertise lies and whether or not it will be a good fit for your company.

What people play what roles?

If you’re hiring the agency for each aspect of digital marketing, you need to know who will be playing what role. Who is your graphic designer? Who will be managing the content? Who is running social media campaigns?

You need to sit down with them and meet the team together. You can take this as an opportunity to see if everyone is one the same page. After all, these people will be the ones digging into your company!

Do they outsource any part of the work?

Outsourcing is a common practice in the world of digital marketing. While some agencies have a big in-house team for every task, others do have a network of freelancers or professionals that provide certain niche services.

For instance, many agencies outsource content creation to content agencies or freelancers. This is a smart business practice as it is often more affordable than hiring in-house writers.

Can I see your client portfolio?

Experience counts when it comes to hiring a digital marketing agency. The more experience an agency’s team has, the more finesse they will have in their work. This also gives you insights into what kind of companies they have worked for before. For instance, if you’re a lawyer looking for a digital marketing agency, finding one that has previously worked with law firms bodes well.

What do these clients say about you?

Client references and testimonials are important. Whether the agency collects the feedback through interviews, reviews forms or digital platforms, these references add credibility to the agency’s work. How those clients were dealt with and whether they were satisfied can sway your decision.

Can you provide insights into our particular industry?

There are all kinds of digital marketing agencies out there. While some of them work with clients across various industries, there are some agencies that target particular niche markets. You want to hire a digital marketing agency that is knowledgeable of your line of work. Or they should at least be comfortable taking it on.

What’s your technology stack?

For digital marketing agencies, this question basically discovers the software and programs they use to go about their tasks. There are many questions you can ask here. You can inquire about what programs they use to measure web traffic, engagement, ad impressions, conversion rates, etc.

You can also ask about the technical software they use for website development. What languages, coding methods, plug-ins, web servers, etc. do they use? How do they acquire the domain name? Will the websites be optimized and responsive? Are the websites inclusive of UX and UI integrations? Where do you host the websites?

All of these questions are important to gather if the agency is using the best arsenal available in the market.

How often will you be getting in touch with us?

Typically, the course of communication depends on the complexity, length, and goal of the project. However, the best digital marketing agencies out there maintain consistent lines of communications, sending regular updates, asking questions, etc. Take this time to find out how they communicate too. Is everything done over email, phone or video conference?

Hiring the agency that works for you

These questions are definitely not limited to the ones we’ve mentioned here. Take these as a guide and add/subtract/modify as you see fit. The objective here is hiring an agency that will enhance your marketing efforts so you can start climbing growth charts.

Business Marketing Solutions Group is willing to answer these questions and more. Just drop us a message or give us a call and we’ll figure out how we can help enhance your business’s potential.

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The Most Effective Strategies for Online Advertising https://www.businessmarketingsolutionsgroup.com/the-most-effective-strategies-for-online-advertising/ https://www.businessmarketingsolutionsgroup.com/the-most-effective-strategies-for-online-advertising/#respond Fri, 07 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2398 Online advertising is a highly essential marketing tool for businesses nowadays. Online marketing enables you to target a wider audience and spread your message globally at a cheaper cost.

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Online advertising is a highly essential marketing tool for businesses nowadays. According to Google, a huge majority of consumers – 97% to be exact – looks for information about businesses and people on the internet before they finally decide to get into business with them. Having a noticeable online presence is vital if you’re looking to stay head-to-head with your competitors. 

Online marketing enables you to target a wider audience and spread your message globally at a cheaper cost. While the preliminary step in establishing an online presence is the development of a website, JUST having a website for your business is not enough. It takes a lot more than that. To get the best results from a marketing campaign, you need to have an effective online marketing strategy

To help you step in the world of online advertising with a bang, we have listed down some of the most effective and promising online advertising strategies below.

  • Target Your Audience 

If your online advertising campaign is not targeted toward a particular audience, you aren’t going to get any returns out of it. Your online advertising campaign should always be targeted. You can analyze the demographics and psychographics of the traffic being generated on your website with the help of suitable analytical tools. You can then use this collected information to divide the visitors to your website into distinct groups and then generate targeted advertising content. The more targeted the advertising campaign is, the greater the lead generation will be. 

If a visitor feels connected to the content of your ad or if your ad is offering something that the visitor is already looking for, they are more likely to get attracted to the ad. The chances that these visitors will be converted into prospects, and then to customers, are higher. 

  • Personal Branding 

Personal branding helps you crack the code to an effective online advertising strategy, that is, trust and credibility. Personal branding doesn’t mean branding yourself as an individual, but rather, what your expertise is and what you have to offer the customers. Personal branding is all about letting the masses know that you are a guru in your field. 

If you establish yourself as a brand, you will be able to interact and engage with your customers directly. With direct interaction comes credibility and trust. Once you are past the barrier of building trust, recognition follows, and the chances that your customers will refer you to their contacts will skyrocket right away! Your relationship with your customers will get stronger, and your loyal customer base will expand. 

  • Search Engine Optimization (SEO)

SEO is a form of paid online advertising that helps you rise higher in the search results. The higher you are in the search results after someone searches the web for a particular keyword, the greater your online visibility will be.

According to statistics, about 92% of experiences online begin with a ‘search,’ and 90% of the links that users click on are organic. The traffic generated by search alone beats the traffic generated by social media by an incredible 300%. 

SEO is one of the best and the most effective online advertising strategies to boost organic traffic to your website as it enables you to reach people who are looking for services and products similar to what you are offering. This increases the chances of visitors converting into customers. 

  • Pay-Per-Click (PPC) Ads

Pay-per-click is a paid online advertising technique that generates traffic inorganically. This strategy involves an advertiser, a publisher, and a user. The advertiser bids on specific keywords that will target a specific audience. These ads are then published on the top, bottom, or right side of a webpage such as Google. The advertiser pays the publisher every time a user clicks on the ad. 

According to statistics, ads that are placed on the top 3 ad spots receive 41% of the total clicks. Considering the immediate results in terms of the traffic generated, PPC is one of the most effective online advertising strategies used by nearly all businesses today. 

  • Native Ads

Native ads are the new hot cake in the world of online advertising. They are paid advertisements that are neatly embedded within the content of a website. They are placed on the website in such a way that they blend in with the theme, design, and visuals so perfectly that it is hard to tell them apart from the website’s content. 

Native ads, unlike other forms of advertisement, do not create an interruption in the user’s browsing experience. Instead of pop-ups or flashing ads that clearly appear as ads and that many visitors tend to scroll by, native ads appear to be a part of the website, and the viewer actually reads its content before scrolling past. 

Incorporating native ads into your online advertising strategy is sure to give you sure-shot returns in a very short span of time. 

  • Social Media Marketing

Today, social media is literally the heart and soul of online advertising. Platforms such as Facebook, Instagram, and Twitter have a gigantic user base, which makes social media the most effective way to reach out to potential customers. 

The importance of social media marketing needs no exaggeration. In an age where the millennial generation believes in being religiously active on social media, using this very platform to market your products is the smartest thing to do.

Social media marketing does not give you results as quickly as SEO and PPC but comes with excellent potential for establishing a sustaining brand image. The right social media marketing tactics, coupled with the right content, is the most promising online marketing strategies today. 

  • Email Marketing

You can’t afford to be forgotten by your visitors and customers. As the saying goes – out of sight, out of mind. Therefore, it is necessary to keep in touch with your customers. Email marketing is one of the best ways to go about this. 

Although email marketing is challenging and difficult, it is associated with an excellent return on investment. Sending out targeted emails to subscribes and customers will keep you at the top of their lists. The success of this online marketing strategy entirely depends on how well the segmentation has been done. 

For example, you can group customers who have purchased something from your website in the past and send out emails informing them about an ongoing sale or new launches. Similarly, you can create a segment of people who added products in their cart but never completed the transaction and roll out reminders to them. 

This way, the recipients will feel connected to the content of your email, and these personalized emails will also make them feel important. As a result, the traffic to your website will increase, and the number of conversions will also soar significantly. 

  • Affiliate Marketing 

Affiliate marketing has helped businesses get incredible boosts in traffic generation to their websites. Affiliate marketing involves marketing through a third-party. You pay a third-party marketer (affiliate) every time a visitor that is directed to your website through the affiliate links completes an action. 

The more visitors the affiliate website has, the greater the traffic generation to your website will be. Affiliate marketing is a highly effective online marketing strategy. It creates direct customers, unlike other forms of online advertising that create leads that need to be nurtured. 

Conclusion

The importance of establishing an online presence is something we all agree on. The question, however, is how to do so. Creating a smart and effective online advertising strategy is the key here. The stronger your online advertising strategy is, the more effective your marketing campaigns will be! Get Business Marketing Solutions Group help with all your social media marketing needs.

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Are Your Digital Marketing Strategies Outdated? https://www.businessmarketingsolutionsgroup.com/are-your-digital-marketing-strategies-outdated/ https://www.businessmarketingsolutionsgroup.com/are-your-digital-marketing-strategies-outdated/#respond Tue, 04 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2392 The world of online marketing is ever-changing, and so is the nature and level of competition. What works today may not work tomorrow.

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The world of online marketing is ever-changing, and so is the nature and level of competition. What works today may not work tomorrow. What was effective in the past will not necessarily be equally effective in the present as well. To stay in the game, your digital marketing strategies must be up-to-date.

If you have not revised your digital marketing strategy in the past few years, it is high time that you revisit and make sure that it has not turned outdated. As customer preferences, demands, and behavior have evolved in the last few years, how can you expect the age-old marketing tactics to give the same results they once used to?

If you are not sure whether your digital marketing strategies are really outdated, continue reading this blog post. Not only will we talk about which strategies are now outdated, but we will also highlight what you’re missing out on!

  • You Are Using a 3 to 4 Years Old Strategy 

If you’re still using the same digital marketing strategy that you devised 3 to 4 years ago, we’re sorry to tell you this, but it’s already outdated. It may seem to work fine for your business, but you won’t know what newer and better strategies have to offer unless you make the switch to these new strategies. 

Internet trends change frequently, and you may be surprised to know that new trends are introduced every 6 months. Leveraging this new information enables you to increase your visibility and reach a wider audience. The more the online visibility, the more your revenue will be. 

It’s not just internet trends that change every now and then; buyer behavior and habits are not constant either. To stay in line with these changing habits, Google’s algorithms are constantly updated. If you do not update your digital marketing strategy to be more in line with the latest SEO trends, you are missing out on all the opportunities that can come with it. 

What you should do now is start by researching the ongoing trends in your niche and start incorporating them into your marketing campaign. You will see a boost in engagement and an increase in the influence of your brand in a fairly short period of time. 

  • Your Content Is Not Customer-Oriented 

Gone are the days when people didn’t mind when companies kept bragging about how great they are, how amazing their products are, and how different they are from others. Customers are no longer impressed by company-centric content. If you’re still on the same train, it is about time that you hop out at the next station and take the next train to the present. 

Customers are moved by content that focuses on them. Customers want to feel connected to a brand before they can invest in their products or services. Today, customers are highly informed. They don’t want information about what your product can do. What they want to know is how your product can make a difference in their lives.

To be able to do this, you need to change your digital marketing strategy and look at your product from the customer’s perspective. However, this is only possible if you invest time and effort in studying your customers in the first place. Incorporating targeted strategies into your digital marketing plans is going to help you understand what your customer really wants, and hence, you will be able to deliver high-quality content that the audience is after!

  • Your Content Is Computer-Friendly 

Personal computers still have a place in many households; however, nowadays, it’s all about on-the-go browsing and communication. People have smart devices now that allow them access to whatever they want, whenever they want, wherever they want. 

If someone is out and about, they’re not going to wait to get home to look for a certain company’s product and place an order. For example, if someone is looking for the best woolen sweaters, they won’t turn their home computer on and look for places where they can get woolen sweaters from. They will simply pull out their smartphones from their pockets, type in their query, hit the search button, and voila, they’ve got what they’re looking for!

If your digital content is only made to fit the big screen, you’ve probably lost a whole bunch of customers by now. Someone who was a regular buyer would find it extremely inconvenient to switch their computer on (if they have one) and look through your new launches. They will prefer shopping from a store that has a mobile-friendly website or app. 

  • One-Size-Fits-All Approach 

Are you still using the one-size-fits-all approach to market your brand? Sorry to break it to you, but your digital marketing strategy is way too outdated for today’s market trends. Customers today do not want to get spammed by marketing campaigns that they are not interested in. They simply do not have the time or the temperament to handle such spam. 

You need to switch to targeted marketing techniques. This type of digital marketing involves the segmentation and grouping of customers and visitors with similar interests and activity patterns. Targeted digital marketing campaigns ensure that customers are not bombarded with advertisements for things they aren’t interested in. 

Instead, the advertisements and emails that are well in alignment with their interests and preferences are the ones to reach them. This makes them feel connected to your company; hence, they feel a sense of loyalty toward your brand. 

  • Paid Product Reviews

Getting product reviews written against money or similar incentives has been a common practice to lure people into buying stuff. However, customers have become a lot smarter. They can tell genuine and fake reviews apart. If you still get fake product reviews written, your business probably isn’t going to do well in the long run. 

Google has advanced algorithms that can detect when a review is fake. Websites that have legitimate product reviews use advanced technology that helps them identify which products are fake and which are not. 

Not only can getting paid reviews written damage your company’s reputation, but it can also affect the search engine ranking as well. 

Conclusion

It is about time that you understand that things have changed, both in terms of internet trends and customer habits. If any of your marketing practices have been included in the list above, you need to revamp your digital marketing strategy and get back in the game. The longer you will stay outdated, the further you will be left behind. Business Marketing Solutions Group is here to help with all your marketing needs.

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Why PPC is becoming a Popular Marketing Strategy https://www.businessmarketingsolutionsgroup.com/why-ppc-is-becoming-a-popular-marketing-strategy/ https://www.businessmarketingsolutionsgroup.com/why-ppc-is-becoming-a-popular-marketing-strategy/#respond Fri, 31 Jan 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2389 PPC or pay-per-click advertising has gained substantial popularity in a surprisingly limited period, and for all the right reasons, too.

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PPC or pay-per-click advertising has gained substantial popularity in a surprisingly limited period, and for all the right reasons, too. A well organized PPC campaign can get you immediate recognition and aid in the drafting of future marketing strategies.  

PPC allows you to start developing your marketing strategy and effectively monitor it as well. As soon as you draft and run a campaign, you can pay to have it appear at the top of the webpage when somebody searches for the targeted keyword. Technically, it is the equivalent of having your advertisement run on the first page of the newspaper – just a lot more effective.

The PPC advertising model has significant advantages over other digital marketing techniques, which is why many businessmen now recommend it as a way to promote online businesses.

Immediate Traffic Generation

For startups and businesses new to the digital sphere, PPC is the ideal way to gain visibility. It is the fastest way to drive traffic to the website, which is why many prefer it over traditional Search Engine Optimization. If you can learn to combine the two effectively, then you will be able to not only attract a larger audience but also maintain it.

Budget Transparency and Control

Budgeting is critical to the success of any marketing strategy, and PPC is no different. In fact, it plays an even more important role in this technique as the amount of money you are willing to pay per click determines how frequently your add pops at the top.

With PPC, you can also track your finances to know what you get out of each click that you pay for. It helps you plan for the future accordingly, further optimizing your target audience and ensuring you pay for only substantial results.

Better Audience Targeting

The way this works is that with PPC, you can monitor which keyword obtained the most conversions, allowing you to optimize your marketing strategies accordingly. With continuous monitoring and updating, you can hyper-target the segment of the audience that’s genuinely interested in what you are selling.

Eventually, you can use data collected through PPC to generate content that can organically target audiences through keywords that brought in the highest amount of conversions.

Geo-Targeting and Ad Scheduling

With PPC, you can even target people from a particular locality for better reach. If you are a retailer that only provides services in Oklahoma, then with Geo-Targeting, you can ensure that your advertisement is not shown outside your target area. Doing so ensures that you do not end up wasting money on clicks that cannot convert.

Combine Geo-targeting with Ad-scheduling to ensure that your advertisement reaches the right audience at the right time. By limiting and timing your ads, you end up enhancing your reach and obtaining better results.

Improves SEO

Search Engine advertising is becoming increasingly popular due to the demonstrated effectiveness of the pay-per-click model. Essentially, PPC is a way of buying visits to your site instead of directing traffic organically. However, you can use pay-per-click advertising to improve your search engine optimization tactics as well.

A significant advantage of the PPC model is that it allows you to track where your investment is going. In this method, you can monitor and track the progress and success of each campaign. It will enable you to create better-optimized keywords that would allow you to hyper-target the audience, eventually leading to more conversions.

Once you have a list of keywords that work effectively, you can start creating content using those keywords. This can help you generate traffic organically. Since your business will already have gained visibility through paid advertisements, maintaining and naturally increasing website traffic becomes easier.

What Makes a Successful PPC Campaign?

 A lot of work goes into ensuring the success of any marketing strategy. A few of the factors to keep in mind are:

  • The relevance of the keyword
  • The relevance of the ad to the landing page
  • Ad group compatibility
  • Click-through-rate (CTR)
  • Performance tracking

Building relevancy is essential to the performance and quality control of a campaign. First off, the keyword must be relevant to the company or whatever product or service you have to offer. It should be target-market and geographically sensitive.

Secondly, the ad and the keyword should both be relevant to the landing page of your site. For example, if you provide plumbing services in Oklahoma and the keyword is ‘best plumbing services in Oklahoma,’ then the landing page should either be the contact page or the one that lists down the services that you offer.

Lastly, the ad group you place your ad in determines how frequently your ad will pop up. Placing your ad in the wrong group is as useless as the keyword ‘best tacos in LA’ is to a plumbing service in Oklahoma.

A good click-through rate can get you substantial discounts as it directly affects your quality score. It is calculated by total clicks on the advertisement divided by overall impressions and is easily viewable on the dashboard of your PPC account.

You can always improve your ad’s CTR by tracking its performance and altering keywords as needed. Continuous monitoring can lead to practical changes promptly, which enhances the effectiveness and relevance of an ad campaign, improving its quality score.

The higher the quality score, the more successful your PPC campaign will be, which increases the chances of you getting good pricing discounts.

PPC offers the most straightforward solution to all your digital marketing woes. When utilized right and planned accordingly, it offers multiple advantages, which makes it a popular marketing strategy.

For all those new to the digital sphere, it can not only help you and your business gain immediate recognition, but it can also substantially improve your Search Engine Optimization writing. You can also use PPC to sort your keyword database into clearly defined groups, which ensures that you use relevant keywords only.

With continuous performance tracking, you can also learn which keywords get the most hits and which will help you generate organic traffic to your site. Pay-per-click campaigning provides unmatchable benefits, especially when it comes to digital marketing. Those benefits are what make it a popular marketing strategy.

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Questions to ask a Digital Marketing Agency Before Hiring One https://www.businessmarketingsolutionsgroup.com/questions-to-ask-a-digital-marketing-agency/ https://www.businessmarketingsolutionsgroup.com/questions-to-ask-a-digital-marketing-agency/#respond Fri, 10 Jan 2020 14:36:38 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2361 If you’re not quite sure about what questions to ask a digital marketing agency, we have come up with a list you can use.

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Having been in the digital marketing industry for quite some time, marketers will tell you how difficult it is to convince long-standing companies to use digital platforms. You will find many professionals continuously talking about its importance just so more businesses will be convinced.

If your company has made that decision and you’re now looking to invest in digital marketing, the question of who will do it remains. For startups and companies without sufficient expertise in this area, hiring a digital marketing agency is a much more advantageous option.

Not only does it relieve your expenses of hiring a full-time in-house employee, but it also makes the agency’s expertise accessible for your business.

Since the agency will be responsible for directing growth for your company on digital platforms, it’s important that you hire the right agency. Hiring a digital marketing agency is a major decision and one must tread carefully to prevent wasting their time and money.

Research, research, research…

We didn’t just write that three times for fun. Like any other significant business decision, this one also needs quite a lot of research beforehand. Here, research is centered on asking the agency as many questions as you want.

Bombard them with queries regarding their processes, the technology they use, how they strategize their motives, etc. The more you investigate, the better chances you have of hiring an agency that can propel your business’s growth even further.

If you’re not quite sure about what questions to ask a digital marketing agency, we have come up with a list you can use. Some of these may seem very basic but trust us when we say that they are the ones easiest to overlook.

Anyhow, let’s have a peek at these questions.

  • Who will be working for us?

Digital marketing agencies have multiple people working as account managers. These account managers are more than just that title. They are more like your confidants that basically become your partner in all your branding efforts.

Ask them who will become your confidant and become a part of your inner circle. Make sure you have a conversation with them and ensure they are a good match.

  • What’s your process or approach to digital marketing?

This mainly involves asking questions about which digital marketing areas the agency’s process is inclusive of. For example, do they offer SEO, PPC, email marketing, web development, social media marketing, etc.? What’s their approach to content marketing, lead generation, website optimization, etc.?

Asking questions about different areas of their digital marketing services will give you the chance to see where the agency’s expertise lies and whether or not it will be a good fit for your company.

  • What people play what roles?

If you’re hiring the agency for each aspect of digital marketing, you need to know who will be playing what role. Who is your graphic designer? Who will be managing the content? Who is running social media campaigns?

You need to sit down with them and meet the team together. You can take this as an opportunity to see if everyone is one the same page. After all, these people will be the ones digging into your company!

  • Do they outsource any part of the work?

Outsourcing is a common practice in the world of digital marketing. While some agencies have a big in-house team for every task, others do have a network of freelancers or professionals that provide certain niche services.

For instance, many agencies outsource content creation to content agencies or freelancers. This is a smart business practice as it is often more affordable than hiring in-house writers.

  • Can I see your client portfolio?

Experience counts when it comes to hiring a digital marketing agency. The more experience an agency’s team has, the more finesse they will have in their work. This also gives you insights into what kind of companies they have worked for before. For instance, if you’re a lawyer looking for a digital marketing agency, finding one that has previously worked with law firms bodes well.

  • What do these clients say about you?

Client references and testimonials are important. Whether the agency collects the feedback through interviews, reviews forms or digital platforms, these references add credibility to the agency’s work. How those clients were dealt with and whether they were satisfied can sway your decision.

  • Can you provide insights into our particular industry?

There are all kinds of digital marketing agencies out there. While some of them work with clients across various industries, there are some agencies that target particular niche markets. You want to hire a digital marketing agency that is knowledgeable of your line of work. Or they should at least be comfortable taking it on.

  • What’s your technology stack?

For digital marketing agencies, this question basically discovers the software and programs they use to go about their tasks. There are many questions you can ask here. You can inquire about what programs they use to measure web traffic, engagement, ad impressions, conversion rates, etc.

You can also ask about the technical software they use for website development. What languages, coding methods, plug-ins, web servers, etc. do they use? How do they acquire the domain name? Will the websites be optimized and responsive? Are the websites inclusive of UX and UI integrations? Where do you host the websites?

All of these questions are important to gather if the agency is using the best arsenal available in the market.

  • How often will you be getting in touch with us?

Typically, the course of communication depends on the complexity, length, and goal of the project. However, the best digital marketing agencies out there maintain consistent lines of communications, sending regular updates, asking questions, etc. Take this time to find out how they communicate too. Is everything done over email, phone or video conference?

Hiring the agency that works for you

These questions are definitely not limited to the ones we’ve mentioned here. Take these as a guide and add/subtract/modify as you see fit. The objective here is hiring an agency that will enhance your marketing efforts so you can start climbing growth charts.

Business Marketing Solutions Group is willing to answer these questions and more. Just drop us a message or give us a call and we’ll figure out how we can help enhance your business’s potential.

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Digital Marketing Strategies that Actually Produce Results https://www.businessmarketingsolutionsgroup.com/marketing-strategies/ https://www.businessmarketingsolutionsgroup.com/marketing-strategies/#respond Wed, 08 Jan 2020 17:47:59 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2351 Marketing as a whole is an intriguing subject. The main concept driving it is tapping the minds of target audiences and convincing them to buy whatever product or service you’re selling.

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Marketing as a whole is an intriguing subject. The main concept driving it is tapping the minds of target audiences and convincing them to buy whatever product or service you’re selling. From this objective, the goal seems to be revenue generation.

However, this has become an obsolete ideology. Today, marketing has become much more than selling a product. It’s more about finding an audience with a certain pain point and providing them with a solution based on their needs.

With the while landscape making paradigm shifts, it is expected that marketing practices would also evolve and change. The advent of digital technology and the internet is where the game really changed and hyped up.

Now, digital marketing has become an equally important part of the overall marketing strategy. Why? Well, the majority of the world has access to the internet in some capacity. A huge chunk of this population is online throughout the day.

Companies now have the opportunity to reach and connect with their audience anytime, often not being hindered by global boundaries.

However, digital marketing can be an overwhelming task to comprehend and deliver when you don’t have a good understanding of it. Often, new or growing businesses and conservative or change-reluctant companies moving to digital mediums get flustered at the constant evolution.

How is one supposed to sustain an agile digital marketing strategy when there is so much to do?

In reality, the whole concept seems more intimidating than it actually has to be. Building a sound digital marketing strategy doesn’t have to be complicated. We’re not saying that you won’t have some difficulties and trial and error moments, but it’s doable.

If your company doesn’t have the right resources and lack the knowledge of digital marketing strategies, working with a professional such as the Business Marketing Solutions Group will be beneficial.

But even then, a little bit of education on the subject goes a long way. Here, we have explained a few effective digital marketing tactics that will improve the overall strategy, driving results that encourage growth.

Organic Social Media Growth

Social media marketing isn’t just putting up an image or sales offer on Facebook. In order to have the advertisement reach the maximum number of people in your audience, you have to invest time in it.

There are surveys that report that more than 70% of consumers are likely to use a company’s social media account to get customer support. This often involves sending personal messages on Instagram, Facebook or Twitter, explaining your complaint or query.

In recent times, Twitter has become quite popular for customer complaints. People can directly tag companies with their complaint, posting publicly for the world to see. For example, Delta Airlines actively responds to tweets their flyers post about them.

Anyhow, organic growth on social media platforms creates stability. It is a great way to build trust with your audience. We can help you come up with strategies for increasing organic engagement. Once you have a good following, you can use paid promotion to boost it further.

Relevant & Sharable Content

This is very relevant to social media as it allows people to disseminate and share content within a few seconds. This is how things go viral. Many Thai companies are especially popular for making emotional and sentimental ads that spread like wildfire among the local audience.

So this way, creating emotional content is one option. You can make a short video or write promotional slogans that bring out an emotional reaction from your audience. For example, this Gillette ad shows a father teaching his transgender son how to shave for the first time. This ad is both relatable to people in a similar situation and is overall heartfelt and shareable.

Humor is another route you can take. But whatever tone you decide on, the content should have some value for the customer. Whether it’s a detailed how-to for a technical product or just something promotional, it should tell the customer how it will help them.

Social Proofing

One of the main targets of digital marketing is building trust between the brand and customers. You can do that by sharing useful content and delivering products that do what you promised them to do.

However, growing competition has made it difficult to grab attention with just these two tactics. Companies need to find a way to grab prospects’ attention, they need to do more.

Running a great organic social media campaign is great. If it’s successful, it will redirect traffic to your website, which is most likely professionally-designed, optimized, and easy to navigate. This is great for improved traffic. But how do you earn their trust and convert them into paying customers?

Social proofing is one effective way to do just that. This means that you provide the visitors proof that you have happy customers that already trust you. For the most part, this means gunning for testimonials and product reviews. These can be on your own website or on platforms like Yelp or Google Reviews.

Targeted Emails

No, we are not talking about the typical email campaigns you are taught about in sales gimmicks. This is focused on using email to connect with your existing audience. In lead generation terms, this would involve targeting sales qualified, marketing qualified, and produce qualified leads.

You can create targeted email lists and come with personalized content to connect with the audience. For example, if you have a list of customers that have already made a purchase with you, send them an email about ongoing sales and offers on the same or related products.

This can be a great way to build more enhance communication, nurture relationships, and generate more traffic on your website.

Is this all still overwhelming?

Don’t worry. If you’re not a professional marketer, it can take some time for you to get a hang of everything. Until then, we can help you out. Contact Business Marketing Solutions Group to get the discussion for your digital marketing strategy started.

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The Principles of Modern Marketing in a Nutshell https://www.businessmarketingsolutionsgroup.com/modern-marketing/ https://www.businessmarketingsolutionsgroup.com/modern-marketing/#respond Fri, 20 Dec 2019 18:53:27 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2344 Just within the last decade the field of marketing has evolved dramatically as a direct response to new technology and market demands.

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The field of marketing is an innovative and ever-changing one. Just within the last decade, it has evolved dramatically as a direct response to new technology and market demands. We often focus on technology as it impacts every facet of digital marketing.

From the dissemination of information to the integration of various elements of branding and sale structures, it tends to lead the change when it comes to the transformation of marketing.

However, the marketers of today are taking a much more holistic approach to marketing. Longstanding tropes and strategies have been adapted and elevated. This enables companies to broaden their scopes, personalize brands, make connections, and attracting a larger audience.

Here, we have simplified and briefly explained the modern principles of marketing to reflect both traditional and new approaches that are held by new-age organizations.

Technological Advancement – Crucial but only the First Step

This might sound a bit strange to anyone who is not already well-versed in the field of marketing. However, it’s not hard to understand that technology impacts everything. You can improve customer experiences and overall marketing practices.

But despite becoming more disruptive, the integration of technology is only the tip of the iceberg. It needs to be learned and adapted by people, into business processes, and existing technology. It’s incumbent on the marketers to train their people and reestablish cross-functional relationships across the organization for seamless marketing functions

Customer Experience is Key

Improving and maximizing the customer experience at every point leads to a significant increase in revenue. Whether you optimize your website to make it easy to navigate or make the online shopping journey much simple, consistency in customer experience is vital.

Good products and services are obviously important but without a sound customer support system, informative sites, aftersales services, and general support enhance the overall experience. 

Personalized Connections are Prioritized

This doesn’t mean you have to get to know each customer personally. That would be quite ludicrous. In modern marketing landscapes, customer-brand relations have evolved to become symbiotic and immersive connections.

The questions to ask here are focused on understanding the customers. Yes, you have the preliminary market research telling you their pain points. But that is more focused on describing your target audience.

You have to stretch further, asking them what they need from the brand and what can brands do that they are not doing. You can leverage technology to personalize. Customer reviews, blogging, social media, and interactive digital campaigns are a stepping stone.

Value Creation… with a Twist

This is definitely not a new concept. From Kotler to Seth Godin, have all described value creation and value addition in great details. Broken down in basic terms, value creation was previously considered as the perceived value customers expected in the forms of benefits gained from a product or service.

These benefits can be psychological, functional, emotional, cost-effective, and others. However, value creation based on these benefits is not sufficient in modern marketing. Your product might have value for many pain points but until you communicate and deliver efficiently, you won’t see any results.

Simply the explanation of exactly how your product solves their problems. If there are multiple benefits, make them known. This will help the customer understand the product more, aiding band appreciation. And value delivery is pretty self-explanatory. Your product should do what it promises.

Testing 1, 2, 3…

Back in the day, a product was launched without a solid understanding of how they would perform with different target audiences. At least, testing wasn’t as common as it has become now. Companies from a wide range of industries now put in time and resources into testing to find out what the customers are saying.

The culture of testing has further grown to include product and marketing perspectives. For instance, software companies like Adobe and video game production companies release beta versions of their software or video game demos respectively. This way, customers are able to use them and give feedback. As a result, they know what the customers liked and didn’t like and how they can make things better before launching the product. 

This improves the product, marketing practices, and customer experiences.

Collecting and Measuring Data

If you’re truly committed to personalization from a marketing perspective, you need to understand people. You can do that by collecting and analyzing data and make trends. Even the smallest piece of information and data becomes a stitch in the tapestry of customer perspectives.

Data such as clicks, conversion rates, views, likes, reshares, etc. are all metrics of measuring engagement. With better algorithms and software functions, you can collect more data in real-time to get a more holistic view of your target market.

The digital ephemera are valuable assets that signal what needs to be changed or improved for better performance.

Going Beyond – Understanding the Bigger Purpose

Typically, marketing is about getting new and existing customers to build a relationship with the brand while improving sales and profitability of the organization. However, modern marketing principles have a more holistic approach that goes beyond what was once thought the norm.

CSR or Corporate Social Responsibility was considered an entirely separate entity. But now, companies are involved in promoting and internalizing various causes. Sustainability, ethical production practices, diversity, inclusion, etc. are all important.

A great example of companies going beyond is Adobe. After Hurricane Harvey, the company teamed up with a group of students to recover photos of the victims. This way they were able to give something back to the families when they’ve lost their physical possessions.

It’s clear from these principles and current trends that marketing is definitely gone beyond what was once conventional. It’s not just promoting a product or service anymore. There is much more at stake now, making redefining marketing practices a necessity.

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