Business Marketing Solutions Group https://www.businessmarketingsolutionsgroup.com Social Media & Internet Marketing Fri, 27 Mar 2020 14:40:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://www.businessmarketingsolutionsgroup.com/wp-content/uploads/2019/05/cropped-Logo-01-150x150.png Business Marketing Solutions Group https://www.businessmarketingsolutionsgroup.com 32 32 How Can Your Construction Company Benefit by Partnering with a Professional Digital Marketing Agency? https://www.businessmarketingsolutionsgroup.com/how-can-your-construction-company-benefit-by-partnering-with-a-professional-digital-marketing-agency/ https://www.businessmarketingsolutionsgroup.com/how-can-your-construction-company-benefit-by-partnering-with-a-professional-digital-marketing-agency/#respond Fri, 27 Mar 2020 14:40:02 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2517 Business owners across industries are actively adopting digital marketing strategies in their marketing mix to compete and grow their business with a sustainable edge. However, even today there is one sector that is lagging behind and still hasn’t fully tapped the power of digital marketing for their success and business growth; and that is the […]

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Business owners across industries are actively adopting digital marketing strategies in their marketing mix to compete and grow their business with a sustainable edge. However, even today there is one sector that is lagging behind and still hasn’t fully tapped the power of digital marketing for their success and business growth; and that is the construction industry.

To ensure sustainability, it is increasingly important for construction companies to partner with a professional digital marketing agency. Sustainability plays a crucial role in how construction firms operate and manufacture in today’s time especially when there is a shortage of skilled workers at an all-time high. Besides that, there are tons of benefits that a construction company can enjoy if you join forces with a digital marketing agency instead of navigating through the digital landscape on your own. Keep reading to learn more.

Partnership for Digital Success—Benefits You Can Enjoy

Here are the many advantages of partnering with a digital marketing agency:

You are Always on Top of the Latest Digital Marketing Trends

The digital world is evolving constantly hence the trends, tactics, strategies and search algorithm updates. With large and complex construction projects to work on and limited resources, you can afford to invest time and money on researching the digital landscape to see what’s new and what works.

However, by partnering with a digital expert, you can be assured that your construction company will always be ahead of the game. A professional digital agency like Business Marketing Solutions Group is abreast with the latest changes and follows what’s trending in all aspects of digital marketing including social media, SEO, content, video, email marketing and paid ads.

So, with a professional you can be confident that they’ll implement the best and latest strategies to market your business, increase brand awareness and establish a strong brand identity by getting your business on top of the search engine page results for your industry getting your business noticed by your target audience.

Accountable and Reliable

With a professional digital marketing agency, you don’t have to divide your attention. A great digital agency works as both a reliable and an accountable partner thus you can focus on areas that matter most to your business and work on the construction projects and sites with an undivided attention.

This means that you can rely on your digital partner to manage the digital aspect of your business like a true professional. They will share with you their marketing plan for your business, the results and the strategy implemented for your business.

Access to Advanced Insights without an Additional Cost

There are amazing digital tools out that provide important and advanced insights about customers, web performance and search visibility. However, these tools are pretty expensive. Besides this, as new tools are continuously introduced in the market, to decide which ones to invest in and what tools to have can be tricky for those who want to perform digital marketing services in-house.

Here it makes sense to work with a digital agency. This is because digital marketing agencies have their own budget that they have specified for these important tools. Thus, they have the accessibility to new tools and can leverage on them to their full-potential to get their clients advanced customer insights.

So, this helps you get advanced insights without investing a big budget on buying new digital marketing tools and learning the ropes in terms of how to use them and maximize them to your business advantage.

Acquiring customer insights are extremely important as it gives you a chance to learn about them, their behavior, what they want and expect. Based on these crucial insights you can devise a well-rounded and result-driven digital marketing strategy that helps you grow your business and customer base.

In addition to this, a digital marketing agency can use these tools to learn about competitors and gaps in your services. All this information provides you with an opportunity to better your service, reach, and market your services in a way that gets you a competitive edge.

Broader Skill-Set and Devoted Resources

As a construction firm, your primary focus is to complete on site projects. Thus, to manage a digital marketing team and resources in-house will always remain secondary, and you may not be able to give this area of your business the much needed attention that it deserves to achieve the desired deliverables. Moreover, you may not be able to hire or justify full-time dedicated resources for the digital marketing area of your business. The investment may seem like a cost.

Therefore, it is best to work with a professional agency and outsource digital marketing services. Partnering with a professional digital agency will bring a broad set of skill and expertise and fully dedicated resources without any additional investment. The teams working at a digital marketing agency are well-trained, highly-skilled and abreast with the latest industry trends. They are continuously trained to keep up on the cutting edge of their respective discipline. Moreover, the diverse and vast array of skills at their disposal allows them to diversity their marketing efforts easily and successfully getting your construction company targeted results.

When it comes to hiring a digital marketing agency, we take pride in being the top choice among construction firms. The perfect combination of our wealth of experience, expertise and talented workforce enables us to provide our clients with the best services and result-focused digital marketing campaigns.

We have a multifaceted team that works as a natural extension of your business, helping you achieve your online marketing goals successfully. Get in touch with us today to discuss your requirements, and we promise you that you’ll be amazed with the services that we offer to you and the way we work to help you get the desired results.

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The Impact of Social Media on Your Digital Marketing Success https://www.businessmarketingsolutionsgroup.com/the-impact-of-social-media-on-your-digital-marketing-success/ https://www.businessmarketingsolutionsgroup.com/the-impact-of-social-media-on-your-digital-marketing-success/#respond Fri, 20 Mar 2020 18:38:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2475 The advent of social media marketing has changed the digital marketing landscape. The way brands build a relationship with their customers has also been altered. Nowadays, brands decide their strategies based on their consumers’ likes, dislikes, and browsing history. Whether you’re a small or large-scale business, your digital success is determined by how well you […]

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The advent of social media marketing has changed the digital marketing landscape. The way brands build a relationship with their customers has also been altered. Nowadays, brands decide their strategies based on their consumers’ likes, dislikes, and browsing history. Whether you’re a small or large-scale business, your digital success is determined by how well you can establish yourself on various social media platforms like Twitter, Instagram, LinkedIn, and so on.

The Benefits of Social Media Marketing

Through new and innovative techniques, brands build themselves online on social media platforms. This brings a number of advantages like:

Building an Accurate Buyer Persona

By closely looking at the activity of your target audience online, you can build a detailed buyer persona that goes beyond basic factors like demographics and deeper into specific likes, dislikes, and preferences for new trends. If you’re successful in incorporating these insights into your digital marketing strategy, it will show your consumers that they are being heard.

Being Available 24/7

Through social media, you can tend to your customers’ queries and problems pretty much instantly. This includes responding publicly and also having chatbots to handle private messages. An important thing to remember is that even though chatbots generate automated responses, there is still someone managing them on the backend to make sure that they appear to be personalized and human.

Apart from that, the cost of social media marketing is so low that you can afford to push your presence daily through daily posts, videos, competitions, etc. Some platforms like Pinterest and Twitter have no charges for marketing at all. This daily digital connectivity helps you keep track of new trends and changes in demand.

Creating Brand Awareness

Even if you’re a brick-and-mortar company, social media platforms will help you generate awareness and credibility for your brand.

Getting Instant Feedback

With social media advertising, you can see how your marketing strategy is doing almost immediately. This can be in the form of “like,” and ”heart” reacts, comments, or even reviews left by customers on your page. In fact, given how easy social media has made it for you to put and even take down posts, you can tweak the same strategy after the immediate response it gets.

Going “Viral”

A single marketing campaign can become a viral sensation, and if you’re lucky enough to experience this, you’ll find that your brand awareness can shoot up instantly. In order for you to become a viral sensation, you don’t even need to spend thousands of dollars. You need to find the thing that clicks with your audience. It can be as simple as the guy on Twitter who ended up getting over 3 million retweets for demanding a fast-food chain to give him a lifetime supply of free chicken nuggets.

Reaching the Masses

Digital marketing has always been about reaching a vast audience without taking too much time or putting in too much money. But even with strategies like blogging and affiliate marketing, the reach is slow. With social media, a single post can help you connect with thousands of consumers instantly.

However, unlike other digital marketing strategies, with social media marketing, you need to be a bit more careful. Through analytics data, you can find out what time of day users are more active, and when you can reach more of your audience without your ad getting lost in the clutter.

Using Social Influencers

Think of this as an advanced (and paid) version of buzz marketing. Influencer marketing is a major portion of your digital marketing strategy, and the best part is that it caters to small businesses with limited budgets and large ones. Small businesses can find social media influencers with a few thousand followers and still get the traction they’re looking for. These small scale celebrities will also be less costly than getting Hollywood stars or influencers like Kylie Jenner.

The Concept of Social Selling

Social selling is one of those breakthroughs that has managed to open up the wall between marketing and sales and has intertwined the two like never before. The main aim of any marketing strategy is to push consumers to take some kind of action. With social selling, the success of digital marketing strategies can be gauged quite easily.

Nowadays, billions of people use platforms like Facebook and Instagram, and with social selling, making a purchase means directly clicking on your ads or other content.

How to Effectively Incorporate Social Media into Your Digital Marketing Strategy

Social media can help you make your digital marketing strategy successful as long as you focus on the following:

  • Clearly defining your business goals
  • Using analytics and insights gathered through your current social media presence to better understand your target audience- this includes their demographics, likes/dislikes, activities, and any latent needs that your brand can fulfill.
  • Using a combination of text, graphics, and videos to relate a story to your audience and make yourself relevant to them.
  • SEO optimizing your posts for maximum traffic and viewership and including the relevant links to drive traffic to either your main website or your social selling platform or both.
  • Constantly updating your social media strategy- this is probably the most important factor and the one where most organizations fall short. The social media landscape is so erratic that something popular today may go out of demand tomorrow. This is why it is important for you to keep listening to your consumers’ demands and adjusting your strategies to fit their needs.

Endnote

Even companies that were once skeptical about social media marketing are now onboard with this new digital marketing platform. The only thing here is to keep experimenting. If you’re new to the social marketing scene, you may want to put in a little money and monetize your initial posts and content to gain more viewership. Over time, as your brand becomes more credible, the audie

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How to Develop High-Quality Content for Your Website https://www.businessmarketingsolutionsgroup.com/how-to-develop-high-quality-content-for-your-website/ https://www.businessmarketingsolutionsgroup.com/how-to-develop-high-quality-content-for-your-website/#respond Mon, 16 Mar 2020 18:32:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2471 Quality content is one of the most important components of your digital marketing strategy. It’s something you need to focus on regardless of whether you’re launching a new website, revamping your old one, or just continuing with your existing site. In order to develop the right content for your website, you need to consider what […]

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Quality content is one of the most important components of your digital marketing strategy. It’s something you need to focus on regardless of whether you’re launching a new website, revamping your old one, or just continuing with your existing site.

In order to develop the right content for your website, you need to consider what you’re posting, where you’re posting it, and when. Read on as we uncover the right approach to developing high-quality content for your website:

Getting Started

Before working on the strategy, you need to examine the current state of your website and conduct a competitor analysis:

Clearly State Your USP (Unique Selling Proposition)

Viewers on your website should immediately get a clear idea about your vision and what products/services you offer that would add value to their lives. Your value proposition should be unique, even if you’re operating in an industry where you have a lot of competition.

Audit Your Website

Before developing new content, look at what you already have to find any gaps. Gauge what was successful in attracting viewers and what didn’t get the traction you were hoping for. Make a list of the content that can stay as it is, what needs to be redone, and what needs to be done away with. This way, you’ll have an idea of how much work you need to do on your web content.

Identify Your Target Market

Identify your audience based on a range of factors such as demographics, socioeconomic level, culture, and so on. Develop content that is relevant to this audience. If your target market consists of different categories, make sure your web content keeps all of them in mind.

With the right buyer persona in mind, create web content that addresses their needs and interests. Through your content, your customers should clearly be able to get an idea about the industry you are operating in and the market gap you’re filling. It should not only target customers but also prospective business clients and partners, media personalities, potential employees, etc.

Note: Some firms make the mistake of wanting to tackle a larger audience, even if they have a small, niche market, and may end up missing out on both.

Study the Customer Buying Cycle

The aim of all your web content is eventually to lead to a transaction of some sort between the viewer and you. In simple terms, it all boils down to increasing sales. Find different ways to help customers to the end of the cycle. For instance:

  • Through blogs, you can educate your audience about the industry you operate in and clear up any confusion or misconceptions. Once you reach the end of the awareness stage, customers then proceed to the decision making stage where they decide whether a) they want what you’re offering or not, b) they want it from your company or someone else.
  • For prospective clients and employees, testimonials and case studies are more likely to be effective in encouraging some sort of action.

Choosing the Right Content

Once you know how much needs to be done and the direction you intend on taking your brand’s content in, you can start practically working on new content.

Identify the Type of Content You Need to Produce

When you include optimizing your digital content into your online marketing strategy, you need to establish the purpose and target market. It starts out by updating viewers on market trends and trickles down to your organization and what value you offer. Your web content will cover a vast range of audiences and will have different CTAs (Call-To-Action):

  • An engaging “About” page
  • Blogging for increased viewership- SEO optimized content which will help you rank higher on search engines and in the long run increase customer traffic
  • eBooks & whitepaper for credibility (only if it fits with your line of work)
  • Customer testimonials validating the value of your services
  • Employee testimonials to entice potential new hires- this should be combined with updated job postings
  • Case studies to appeal to prospective partners and clients
  • FAQ section
  • Visuals- video clips containing behind the scenes about your company, employee insights, etc.
  • Valuable information about your goods/services.

Have the Right Tone

Reach your audience at their level. This means:

  • Writing in the same language– if you operate in multiple regions, then the option to select from different languages.
  • Using simple words– don’t use any technical jargon, at least for blogs and introductory content. If you are talking about your company and any of your services and you must use technical terms, make sure to explain them really well.
  • Personalizing content– the majority of your content should be conversational so that each viewer feels like you’re directly talking to them and helping their specific needs.

Make a Schedule

Identify who you’re targeting and gauge factors like when they’re most active online, where they browse frequently, and so on. Make a posting schedule which contains information about the topics you’ll post on, how frequently you’ll post, what days and at what time.

Even though it’s a good idea to plan ahead, don’t plan for more than a few months at a time. You’ll need to keep track of market changes and changing consumer needs and fit them into your schedule.

Keep Track of Your Performance

You need to evaluate the progress of this new content plan. Use metrics like the number of views each page is getting, what content is being shared the most (and what isn’t being shared at all), how long visitors are spending browsing through your content, and so on. This will help you determine where your content is relevant and actually working, and what needs to be fixed to appeal to the right audience. With these evaluations, you’ll also need to adjust your content schedule.

A Successful Web Content Strategy in the Long Run

Assign the right people from within your workforce to handle developing quality content for your website. If this sector isn’t your strength, outsource the job, but don’t compromise on quality.

A well-planned website content strategy will not only make it easier for people to find you, but also to make them stick around longer and listen to what you have to say. As long as you make your content current and relevant, you can engage more viewers, and over time, convert them into customers (or employees or business clients).

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Healthcare Marketing: Medical Marketing Strategies that Work https://www.businessmarketingsolutionsgroup.com/healthcare-marketing-medical-marketing-strategies-that-work/ https://www.businessmarketingsolutionsgroup.com/healthcare-marketing-medical-marketing-strategies-that-work/#respond Fri, 13 Mar 2020 18:28:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2468 When it comes to healthcare, in this digital world, patients have numerous options available. With an abundance of information available on the web, patients no longer feel obligated to visit a practice or a hospital near them. That is why it is essential to have an optimized medical marketing strategy so that you can reach […]

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When it comes to healthcare, in this digital world, patients have numerous options available. With an abundance of information available on the web, patients no longer feel obligated to visit a practice or a hospital near them. That is why it is essential to have an optimized medical marketing strategy so that you can reach new as well as pre-existing patients in your specific area at the right time.

Even medical professionals that are happy with their patient volume can utilize a planned healthcare marketing strategy to keep their brand and practice at the forefront of patients’ minds. There are multiple reasons for a patient to switch healthcare providers including dissatisfaction with waiting periods, relocation, change in insurance policies or any other negative experience of any sort. Your patient volume is not guaranteed to stay the same forever. Therefore, it is essential to implement medical marketing strategies that actually work.

Here is a mini-guide to help you get started:

Creating an Easy-to-Navigate Website

Today, in this modern world where technology is taking over, potential patients are actively searching for healthcare services and local physicians on the web. One of the best ways to increase leads is to improve the online experience of your patients. You need to have an optimized website design that is interactive and mobile-friendly and has fast page speed and customized features. Having a fully responsive healthcare website is essential to your success in the medical industry.

Posting Killer Content

As mentioned earlier, the chances of your potential patients turning to search engines such as Google in order to find important medical information are quite high. Content marketing allows you to increase the overall traffic on your website, improve brand awareness, grow organic search, and much more. Having a blog area on your website, and posting killer content that targets keywords and is beneficial for patients can help you improve your visibility and rank online.

In order to do so, start by researching your target audience. This information will help you tailor your blog posts accordingly. Next, conduct keyword research to provide internet users with useful answers to their queries. Then, use this knowledge that you gathered to generate meaningful blog topics. Once you are successful at creating quality content and luring patients with it remember to constantly update your content so that it remains relevant and effective.

Using Social Media Platforms

Use the trend of social media marketing to your advantage. Not only can this strategy help you share your content more effectively but it can also help you reach your ideal patient base. Use specific medical and healthcare groups and pages to drive traffic to your dental and medical practice websites. In order to optimize your presence in the online healthcare world, start by posting unique content. Then, move towards engaging your potential customers.

In order to make the most of the online resources available today, experiment with various forms of media. Media types such as infographics and videos are known to be more effective than simple plain texts. Two important things to remember when using social media to promote your medical brand are:

Make your healthcare posts easily searchable to the users. One way to do so is by incorporating popular hashtags in your content so that when your potential patients search for any products or services you have to offer, your practice and brand appears in front of them right away!

Don’t let the negative comments demotivate you. When using social media channels, use negative comments and low ratings to your advantage. Use customer feedback to improve your services and aim to offer the best possible care to your patients.

Sharing Before and After Pictures

Take high-quality before and after photos of your patients and post them online with their consent. When it comes to cosmetic and aesthetic medical procedures, implementing this strategy can help you build the confidence and trust of potential customers in you. A lot of people today are seeking treatments for various medical conditions and posting authentic pictures online can help them realize that you can positively contribute to improving their quality of life.

Video Marketing

Posting positive insights and testimonials of happy patients and customers in the form of videos can go a long way. When done correctly, video marketing can help medical practices and physicians easily market themselves and reach potential clients. You can talk about various medical conditions and the types of treatment approach you take as a healthcare provider. This will help you build a strong relationship with viewers and drive more traffic to your medical website.

Email Marketing

Email marketing is a profitable means of staying in front of your potential patients. This effective tactic can help healthcare marketers reach new patients and eventually generate better revenues. You can also retarget your old patients that previously expressed interest in some particular medical treatment or procedure that you have to offer.

As a lot of individuals rummage through their mail inboxes almost every day, you can use this to your advantage and appear in front of them on a regular basis. Not only can this practice help you drive more conversions but it is also extremely cost-effective as compared to other traditional marketing strategies. Automate your sales cycle today and track and monitor traffic like never before!

Bottom Line

Use the aforementioned medical marketing strategies to your advantage to communicate with your potential patients more effectively and build a stronger buyer-seller relationship with them. Oftentimes startup businesses find it difficult to stay on top of things. In such a case, it is best to hire a professional team that can assist you with the process!

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6 Ways to Optimize Your Construction Marketing Strategy https://www.businessmarketingsolutionsgroup.com/6-ways-to-optimize-your-construction-marketing-strategy/ https://www.businessmarketingsolutionsgroup.com/6-ways-to-optimize-your-construction-marketing-strategy/#respond Mon, 09 Mar 2020 18:23:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2465 Today, there is an increasing demand for products and services from the construction industry. For this particular reason, construction business owners are constantly under pressure to make a solid footing in the online world of trade. The best way for them to do so is by creating a powerful marketing plan that can help them […]

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Today, there is an increasing demand for products and services from the construction industry. For this particular reason, construction business owners are constantly under pressure to make a solid footing in the online world of trade. The best way for them to do so is by creating a powerful marketing plan that can help them take their place in the industry.

Even a small scale construction business necessitates owners to execute a variety of complicated processes including managing numerous subordinates, carrying out several legal proceedings and paperwork, dealing with sales, setting up projects, and much more. With all these responsibilities, construction business owners are left with little or almost no time to plan their marketing strategies.

Even though the nature of a construction business is quite different from most other online businesses, it also needs a properly planned and well-executed business strategy to become a success in the market. After conducting extensive research, we have prepared this mini-guide to help you optimize your construction marketing strategy and take your business to the next level:

Make It Extremely Easy for Leads to Contact You

When it comes to the success of your business in the construction industry, phone calls play an essential role in the process. Whether big development companies are looking to hire a construction firm to take charge on large projects or small homeowners are looking for some assistance in remodeling their interiors, if your contact information isn’t readily available, they will find someone that is easier to reach.

In order to get as many contracts as possible, you need to manage your phone number well and tie it directly to your company’s name. No matter where your business ad appears – on a flyer at a local store, a billboard on the street or in Google search results, a contact number that will help potential customers get in touch with you should go side-by-side.

Publish Relevant and Useful Content on Your Website

The majority of online customers use the website of a contract company to engage with them. Therefore, it is important to have an easy-to-navigate, simple and attractive website that contains useful content for your target audience. A lot of people tend to get overwhelmed by all the complicated jargon involved when it comes to a construction project. You need to provide your reader with the information they need and help them understand the process in a better manner.

Take Advantage of Google Local Service Ads

While using services such as Google Search and Display ads is also highly advised, a better option to optimize your construction marketing strategy is opting for Google’s local services ads.

Once you set up this tool, you will appear in the Google search results when someone looking for construction firms types something like ‘construction companies near me’ in the search bar. Your service ad will appear with a Google Guaranteed Badge and a direct link to your contact number. This will help increase the count of local customers your business might get.

Build Your Construction Brand

Presenting yourself as a construction brand allows your website to get more credibility by the search engines as well as your customers. You can also hire professional business marketing service providers to get assistance for building a brand name for your construction business and marketing it.

Start by getting a brand logo that will be the front face of your construction business. Next, advertise your business through moving vehicles. While this is quite old school marketing style, it is equally effective. Then, advertise your brand during social gatherings through banner ad designs, make your business visible on busy roads through billboard designs and optimize your business card design to give a direct invitation to your potential clients. Lastly, opt for signage and flyers to grab the attention of interested leads.

Give Out Some Services for Free

One almost foolproof way to attract customers online is by proposing something to them for free. Usually, customers who like what they get are willing to spend some money to continue getting that something from the freebie provider. Being an expert in the field of construction, you can give out some relevant information to your customers free of cost. You can make DIY videos to help your target audience build their confidence and trust in you.

If your free tips and DIY solutions help them in solving their small issues, they will be sure to come to you in their time of need. You can also prompt the visitors on your site to sign up for your free email or newsletter service to keep them interested in what you have to sell.

Always Prioritize Reviews

One more way to build the trust and confidence of your potential customers is by allowing them to speak for you. As with business owners in any other industry, construction firm owners require good reviews on multiple platforms in order to instill trust and loyalty in their leads.

Try to include various customer testimonials and case studies on your website. Next, make sure that your business reviews are configured by Google and any other search campaigns you paid for. Lastly, encourage happy clients to write positive reviews on various platforms including social media channels and major review sites.

Bottom Line

Marketing your construction brand online doesn’t only require you to build a well-thought-out marketing plan but also requires you to invest a lot of time and effort. With the aforementioned 6 simple ways to optimize your construction marketing strategy, your business will be on the path to success in no time. If you are still finding it difficult to grasp construction marketing concepts, you can always hire a professional team to assist you with the process!

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6 Digital Marketing Tactics and Ways to Use Them https://www.businessmarketingsolutionsgroup.com/6-digital-marketing-tactics-and-ways-to-use-them/ https://www.businessmarketingsolutionsgroup.com/6-digital-marketing-tactics-and-ways-to-use-them/#respond Fri, 06 Mar 2020 18:08:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2462 Individuals who run a business today in this modern, technological world are well aware of the fact that a big part of their marketing strategy needs to be digital. Businesses and consumers are almost always online. And, in order to reach them and understand their behavior on the Internet, it is essential to ace your […]

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Individuals who run a business today in this modern, technological world are well aware of the fact that a big part of their marketing strategy needs to be digital. Businesses and consumers are almost always online. And, in order to reach them and understand their behavior on the Internet, it is essential to ace your digital marketing tactics.

Whether you are an experienced entrepreneur or own a growing business, this ever-evolving process of optimizing the digital marketing strategy of your online trade can become quite overwhelming. For this particular reason, we have prepared the following mini-guide to 6 digital marketing tactics and ways to use them to help you get started with the process.

Meaningful Blogs

If you have a pre-existing loyal audience that already hangs onto every word that you post, then you certainly are on the right path. However, if you are a beginner in this digital world, you can start by writing blogs about the problems and solutions your target customers are actively searching for.

This will not only help potential customers get answers to their queries but also allow you to integrate and promote your products in the content itself. To know what your audience is searching for, you can either make wild guesses or use online tools to find relevant keywords for SEO purposes. For instance, if you are a realtor, some suitable keywords might be ‘how to buy a house’ or ‘estate planning in X city’ and more.

Social Media Marketing

Connecting with your target audience through social media platforms to build your business, drive quality traffic and increase sales is known as social media marketing. Publish meaningful content on your social media profiles and make sure you carefully listen to and observe the needs of your followers. Analyzing the results and running advertisements accordingly will help you reach a greater number of customers.

Some major social media platforms include Facebook, Snapchat, YouTube, Pinterest, LinkedIn, Twitter and Instagram. Additionally, there social media management tools available online can also help you make the most of social media networks. In order to optimize your social media marketing strategy, start with defining your goals. Then, decide which social media channel you would like to focus on and finally determine the type of content that will help you make the highest sales while influencing your followers.

Video Marketing

Using videos to market and promote your services and products is known as video marketing. It helps businesses increase engagement on social and digital channels, reach a wide audience and educate potential customers about what they are selling. Before you start filming, you need to decide which type of video(s) will work best for your particular business.

From the demo, brand, event expert, educational and explainer videos to the animated, case study, live, virtual reality, augmented reality and personalized videos; there is a wide range of options available. While the need for camera equipment, proper lighting, and elaborate editing software can make the process seem quite complicated, what truly matters is that your video content is authentic and contains exactly what your target audience wants to see.

Forums and Community Boards

Forums and communities on the Internet such as Quora, Facebook pages and groups, Reddit and more can work as great digital marketing channels. However, make sure to never promote the services and products you have to offer in a direct manner. Chances are that your potential customers are looking to gain education and get entertained through these platforms rather than browsing for shopping purposes.

You need to link your content with landing pages only where appropriate. Remember not to spam. Consider these forums as a place to build relationships, share experiences and expertise, and help others. A better strategy is to link to other blog posts on your website that contains more information about the same topic so that not only you get to provide your audience with useful knowledge but also increase the traffic on your website without putting in any additional effort.

Paid Ads

While paying for creative ads is a good business investment, there are some things you need to consider before you opt for paid advertising. Firstly, consider your target audience. For instance, if you are a seller of walkers and wheelchairs, you wouldn’t want to advertise on a platform like Pinterest which is primarily used by the younger generation.

Next is setting your budget and looking for keywords that are not only relevant to the products and services your business has to offer but also come with a lower cost per click. Lastly, select a combination of social media channels and content that helps you reach an audience that will be interested in what you have to sell.

Email Marketing

Whether you are looking to improve the overall conversion rate of your website, increase your ROI, generate greater leads or establish an online business that is profitable, effective email marketing will help you take a step towards achieving your digital goals.

Most people today check their mail inboxes every single day. Therefore, it is important to appear in front of your potential customers on a regular basis to be noticed. Additionally, email marketing is a more cost-effective digital marketing tactic than other conventional marketing strategies. It will not only help you automate your sales cycle but also make tracking and monitoring the traffic on your website much easier.

Bottom Line

We hope that with all the digital marketing tactics explained above, you will be able to bring your online business closer to success. We understand that for beginner entrepreneurs, optimizing their digital marketing strategy can seem like an intimidating task. Remember that you can always hire a professional team that can help make the entire process easier for you and assist you in taking your business to the next level!

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5 Ways to Brand Your Construction Company https://www.businessmarketingsolutionsgroup.com/5-ways-to-brand-your-construction-company/ https://www.businessmarketingsolutionsgroup.com/5-ways-to-brand-your-construction-company/#respond Mon, 02 Mar 2020 18:03:49 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2457 While in this digital world, it is quite easy to spread the word about your businesses and brands, there are certain industries in which companies have to deal with a lot of marketing challenges to stand out from the crowd; one of those being the construction industry. Apart from establishing quality structures, construction businesses also […]

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While in this digital world, it is quite easy to spread the word about your businesses and brands, there are certain industries in which companies have to deal with a lot of marketing challenges to stand out from the crowd; one of those being the construction industry.

Apart from establishing quality structures, construction businesses also need to strengthen their brand to stay on top of practices and earn a reputation for themselves in the relevant market. In order to do so, it is important for them to attract a certain type of individuals who are interested in the construction niche and the products and services that these businesses have to offer.

Building a brand doesn’t only mean creating a logo and advertising. It also includes creating an emotional connection and a strong relationship with your pre-existing customers and actively trying to gain the confidence and trust of prospects. This mini-guide to some simple ways to brand your construction company will allow you to add value to your business and eventually generate more leads and revenue.

Decide Your Marketing Budget

First and foremost, you need to set a marketing budget for your construction business. When you do so, remember that what you pay for is what you get. For instance, paying for a home-made logo will not give you the same results as hiring a professional team to create an optimized logo design will. According to professionals, the right amount to spend on marketing expenditures is between 1% and 10% of the total revenue of your business.

Whether you are looking to rebrand your construction business or start a new one, you might need to set a larger marketing budget in the first few years to create new graphics and establish your brand. Setting a budget will help you determine which branding agencies and resources will be suitable for the success of your construction business. Remember, the budget of your construction company will be unique to its specific requirements and needs. Once your criteria are set, you will be able to decide your strategy goals and work accordingly.

Create a Brand Image

When it comes to marketing and branding efforts, one of the most important questions companies encounter is what they want their customers to know them for. Decide what you want your construction brand to stand for. Do you want it to be famous for its professionalism, reliability, trustworthiness, good management, great values, quality products, or something else?

All the factors mentioned will make your customers rely on you and your brand to provide them with the best products and services possible. You need people to think of your brand as a business that understands the value and believes in helping people improve their quality of life. Your brand identity will be a way of communicating and building a strong relationship with pre-existing and potential clients.

When you are actively brainstorming a logo design for your construction business, remember to communicate the values of your business to the professional designers you hire. This will help them create a logo that will reflect and align with your beliefs and moral standards.

Create a Powerful Logo

Logos allow customers to remember brands easily. So what makes a logo relevant and powerful? One of the most important characteristics that your logo should have is that it should talk about your construction business. As soon as a potential customer looks at it, they should understand immediately that you are an expert at what you do and can offer them the products and services they are looking for.

Your logo should also contain as much information about your construction business as possible. In addition, you should use a color combination that represents your company and its aim. Most importantly, your company’s logo should convince potential customers to consider you as a leader in your specific market and give you a call immediately.

Utilize Social Media Platforms

Social media platforms allow you to build brand personality by appearing in front of the right audience. With a variety of digital marketing tools available on the web, it is now easier to communicate with customers, employees, supply chains, architects and other relevant individuals who can have a major impact on your construction business.

As a construction company, you can use the power of social media to your advantage. You can post enticing images from previous successful projects to attract prospects and encourage them to contact you about your business offerings.

Empower Your Employees

Your employees are the biggest asset of your construction company. They can lead your business to extinction or success. Therefore, come up with unique ways your employees can help you brand your construction business online. You can start by considering your employees as your biggest brand advocates and engaging them in your marketing activities.

When one of your workers interacts with a client, they take your company one step further towards success. This is why when you think of marketing, rather than just involving the marketing department; you should involve your entire organization as each individual plays an essential and unique role in the process.

Try to master some or all of the techniques mentioned above to brand your construction company and take it to the next level in the market. While branding can help you attract clients, it is entirely up to you to provide them with an exceptional experience. Doing so will not only help you generate more revenue but also gain loyal customers for life!

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Where’s the Future of Social Media Marketing Going? – Understanding Trends https://www.businessmarketingsolutionsgroup.com/understanding-trends/ https://www.businessmarketingsolutionsgroup.com/understanding-trends/#comments Fri, 21 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2413 Each year, technology and consumer behavior evolve. This prompts social media outlets to change with them. Over the years, they have become more than just a place for people to share photos.

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Social media – the harbor of some of the most popular celebrities like PewDiePie, MrBeast, Shane Dawson, Jeffree Star, and many more, has been monumental in the past 20 years.

Coming up to the year 2020, things have changed quite drastically. From the days of MySpace to the modern era where apps like TikTok and Snapchat are taking over the digital landscape, things have become a lot more interesting.

Each year, technology and consumer behavior evolve. This prompts social media outlets to change with them. Over the years, they have become more than just a place for people to share photos. 

In fact, they have become independent communication channels that allow people and companies to communicate and connect in different capacities. Marketers, business owners, and brands are now not in the position to avoid the use of social media in their campaigns. 

As a result of social media becoming a mammoth in the marketing world, it has differentiated itself into its own entity. Social media marketing has become unavoidable. Without its integration, brands can’t maximize their reach to a global target market and establish a presence that more people can witness.

With that in mind, it is imperative they pay attention to social media. It’s not just what is current and new that is important. It’s just as important to look beyond the present and into the future of social media marketing.

Anticipating changes and further potential of social media marketing is how companies can stay ahead and take advantage of everything that it has to offer. With the year 2020 on the horizon, the decade is about to come to its end.

To get an early start on the future of social media marketing, here are a few trends to keep an eye on:

The Twitch Craze – Live Streaming

YouNow has become a popular platform among many YouTubers. They use the live-camera application to connect with their audiences and have a more personal chat. However, it wasn’t as on big of a scale as live streaming has become now.

Twitch, Lively, and Periscope have become very famous. In addition to these, the live streaming function provided by social media platforms, such as Facebook, Instagram, and YouTube is all on the rise.

From pro video gamers to beauty gurus like Jeffree Star and celebrities, these live streaming platforms are popular. They allow the creators to have a more personal conversation with their followers.

It’s still limited being one-sided, but live messaging allows the creators to respond in real-time. They find in-the-moment created content more personable. This trend is closely linked to humanizing a brand and putting a face in place of just a Sears-catalog type video.

The element of “human”

Branding and modern advertisement have their benefits. The brand image of a company makes it an individual entity that impacts the target audience in one way or another. However, it still lacks the element of being human. 

You ask a layman with no concept of marketer and they will still see brands as “corporates”. They still lack the touch of humanity. With his own cult-like following, Jeffree Star is a great example of humanizing a brand.

To anyone who has a slight idea about makeup, Jeffree Star would not be an unfamiliar brand. They will not only know the name, but they will also have his face to associate.

Social media marketing can be used to effectively humanize the brand. You may use the previously mentioned live streaming function that social media platforms offer. It helps build trust and give a face for the audience to connect with. Just like Buzzfeed has so many faces to relate with.

Sitting by the campfire – telling brand stories

Back in the day, creating a brand image was all about setting up a reputation. Now, it’s all about creating a narrative. It’s not just about one particular campaign or product launch. In fact, it’s about creating an entire brand’s story.

It can be an effective strategy within the social media marketing umbrella. For example, Snapchat and Instagram stories allow brands to create engaging content, changing how people – especially millennial and Gen-Z consumers – consume content.

Even though this has already become a popular trend, it is only likely going to be taken a step forward. 

Targeting the niche – choosing what works for you

There is no denying that today, there are so many social media platforms that one can’t name and put them in a list. Everybody knows the basic ones that most people use but there are many others, often focusing on a particular niche.

While it makes sense to have all your bases covered, social media marketing experts would now have you choose a few. Social media platforms that your audience uses the most are the ones best targeted.

Even if you choose to use numerous platforms, you’ll realize that only 3 or 4 rake in the most Return on Investment (ROI). These are your primary platforms. Limiting the number to a few will give you more time so you can focus on ones that are worth the attention.

Augmented Reality

Augmented reality and virtual reality are a part of the digital realm. In fact, they have become a popular addition. From Facebook to YouTube and Instagram, AR is allowing companies to make headway into social media. It won’t be long before it becomes even more integrated into various other social media platforms. AR is already allowing brands to augment and improve the user experience.

Filtering out the fakes and building back lost trust

Trust, integrity, and honesty might seem like overused terms to the average person, but for branding experts, these are important concepts. Sustaining the element of honesty is crucial.

Thanks to the internet, consumers are now more knowledgeable about what they’re getting. Disingenuity has no place or tolerance anymore. The slightest hint of wrong information will shake up the consumer’s trust.

Social media marketing will now aim to solidify the trust between brands and their audiences. Using the reach social media has to create campaigns that ensure followers of brands are attentive to their needs and care about them.

With that, these are some of the various trends brands need to be aware of. However, in order to make the best of these and work them to your advantage, you need to partner up with a digital marketing agency. Contact Business Marketing Solutions Group today so you can use social media marketing to make meaningful connections that are a gateway for success.

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What is Affiliate Marketing? The Basic Understanding https://www.businessmarketingsolutionsgroup.com/digital-affiliate-marketing/ https://www.businessmarketingsolutionsgroup.com/digital-affiliate-marketing/#comments Tue, 18 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2410 You can’t really put a date on when exactly it became a thing, but there is a timeline. It was only two decades ago that marketing was mainly dependent on extremely expensive methods.

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The world of marketing is an interesting one.

You can’t really put a date on when exactly it became a thing, but there is a timeline. It was only two decades ago that marketing was mainly dependent on extremely expensive methods.

Marketers would spend thousands – and sometimes hundreds of thousands of dollars – to create and launch TV adverts, put up billboards, play radio ads, and distribute print ads. All of this in the hopes of increasing brand recognition and growth.

Even though there were promises of success made in these tactics, it was still difficult to make an impact. The common cause would be small businesses going up against big corporations. Compared to the latter, small businesses didn’t have a multi-million dollar marketing budget. They were instead forced to hold on to the stick’s shorter end.

However, times have changed since then. We’re not saying that these big-budget companies don’t spend millions on campaigns, but there are new ways to market for the newcomer. An internet connection and an astute mind, and you have a perfect platform to make money.

The creativity of marketers and the internet gave rise to affiliate marketing. This makes the tactic not entirely brand new. In fact, affiliate marketing has been around for a few years. It is now more widely accepted and used because it helped break the monotony of conventional marketing efforts.

And as a result, it was successful in driving sales and generating revenues. For example, 81% of brands and 84% of publishers leverage affiliate marketing currently and will continue to do so in the coming years.

What is it?

With so much success recorded with it, one must wonder what affiliate marketing is.

To answer these questions, the definition of affiliate marketing is simplified here. When stripped down to its basics, affiliate marketing is a way an affiliate earns a profit by promoting another person’s or company’s product.

For example, let’s consider you love collecting bags. You find this one particular brand that you love and decide to start a blog and write about them, promoting the company.

What if you were to make a dollar off of that?

By becoming an affiliate, the company will get you a link that you would include in your promotional media. Whenever a sale is made through that affiliate link, you would get a portion of the profit.

You can do it from anywhere in the world. You need an internet connection and a mode to receive the payment. With that, you can earn money even when you’re asleep.

How does it work?

To better understand how affiliate marketing works, let’s take a look at all the parties involved in it: the seller, the affiliate, and the consumer.

The Seller is where the story starts. They are entrepreneurs, companies, vendors, retailers or product creators that have a product or service to market. In our example above, the bag manufacturer you love is the seller.

The product can be anything that can be sold. Whether it’s a physical object like household goods, décor items, baby supplies or a service such as travel packages, the seller will be providing them.

The affiliate is the middle-man, also known as a publisher. It can be one individual or a company that markets products on various online platforms. Their job is to create and share content that promotes the brand’s product. 

Usually, affiliates have an audience they’ve already built. They use the audience to their advantage and try to persuade them to buy a product the audience will love. The goal is to attract consumers who will be convinced by the marketing.

The consumer is the audience that subscribes to the affiliate’s content or consumes it in some capacity. This party in the affiliate marketing chain is the main driver. The affiliate’s job is to market the product, but unless the consumers decide to make a purchase through the affiliate link, the affiliate earns nothing.

This doesn’t impact the price the consumer has to pay at the time of the purchase. They receive the product as is and the affiliate gets their share of profit from the retail price.

Often, affiliate marketers inform their audience of their involvement as an affiliate. The choice to disclose the fact that they receive a commission from the sales can be a good thing. It can build trust among the audience and make persuading them easier. However, there are many instances where the consumers are oblivious to it.

The Process

You would begin the process by joining an affiliate program. Once you’ve done that, you have to choose a product(s) to promote. When you’ve made the choice, you’ll receive a unique affiliate link that will be monitored to calculate your share of the sale profit.

With the link, you’ll market the product using various platforms such as social media, blogs, YouTube videos, etc.

When you successfully convince a consumer, they’ll click on the link you provided to make the purchase. You’ll earn a commission as the affiliate.

How do you get paid?

There are several ways affiliates get paid. However, this aspect of affiliate marketing is a bit more complex because a purchase is not always the condition for earning. Here are a few examples:

  1. PPC or Pay-per-Click: The aim of using PPC is mostly increasing traffic on the seller’s website. The incentive here is to get people to just click the link and move from the affiliate’s site to a landing page on the seller’s site. The affiliate is paid for the number of clicks.
  2. Pay-per-Lead: This is a step up from PPC. Here, the system is based on persuading a consumer to not only visit the seller’s website but fulfill a particular action. This could be filling out a form, subscribing to a newsletter or downloading free software.
  3. Pay-per-sale: As the name suggests, this affiliate marketing structure pays a portion of the sale to the affiliate. Without a purchase made through the affiliate link, there will be no compensation.

As you see, affiliate marketing is an effective marketing tactic. When done the right way, it could be a source of significant earnings for the affiliate marketer. For more information, contact Business Marketing Solutions Group today.

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Chasing Growth – Digital Marketing Strategies for B2B Companies https://www.businessmarketingsolutionsgroup.com/b2b-digital-marketing-strategies/ https://www.businessmarketingsolutionsgroup.com/b2b-digital-marketing-strategies/#comments Fri, 14 Feb 2020 14:00:00 +0000 https://www.businessmarketingsolutionsgroup.com/?p=2407 Change in life is unavoidable. Consistency in growth is an anticipated fact. One of the main driving forces of change is human insight and knowledge regarding things, new and old.

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Change in life is unavoidable. Consistency in growth is an anticipated fact. One of the main driving forces of change is human insight and knowledge regarding things, new and old.

The data we have collected the past few years has been monumental in launching the world into a spin. From mega industrious businesses to small manufacturing facilities and non-industrial niches, every aspect of growth has picked up a faster pace. These changes are so magnificent that some experts consider it a movement towards the fourth industrial revolution.

The impact of disruptive technology, changing consumer behaviors, and evolving business models is proof of the change. While the impacts on the Business-to-Consumer (B2C) market are quite clear, the B2B or Business-to-Business market is not excluded from its influence.

This means that this segment of the business is also overdue for rejuvenation. Unfortunately, many businesses are still stuck with traditional B2B marketing strategies. This mainly involves outbound marketing strategies, such as cold calling.

While these might have been highly successful once upon a time, they are quickly becoming outdated. They have their place in the marketing hall of fame, but the continuously disruptive market needs something more.

B2B marketing strategies need to be more fluid in terms of reach and adapting change. Not only do you have to meet customer expectations, but also exceed them to sustain qualified leads, maximize ROI, and make profitable connections.

Here are some B2B digital marketing strategies that can be used to achieve these goals. However, it’s important you begin restructuring your B2B marketing models with some research. This involves studying your business and its target market.

Once you have an idea of who is at the receiving end of the marketing efforts, there are a few B2B marketing strategies you can try:

Narrowing Down – Micro-Targeting

It makes sense, to begin with, fine-tuning your target market. The wider the net of possibility, the more likely you’ll be taking stabs in the dark. Not only will you lose time trying to get a random audience but also a significant portion of your budget.

Zeroing in on the exact lead will give you the leeway to create personalized offers. You can save time and nurture a relationship with clients you know hold potential for being profitable.

However, micro-targeting does have its downsides. Even though it minimizes instances of rejection, it may result in some lost opportunity. Going by your market research, there might be some interested leads you don’t engage in your campaign. 

In the end, it’s about creating a balance between the two. Be open to taking some chances and then losing some. It can be an effective strategy, especially if a very particular product or service is in question. 

Getting People on Board – Advocacy Marketing

Within any business network, word of mouth and recommendations work wonders. Making use of good connections can provide a good influence for getting new clients on board. They can advocate for your company.

This has more chances of working because people trust other people, especially if they have a solid reputation among their peers. Referrals help build a stable network of profitable leads.

You can go the conventional route of advocating through physical networking. But since we are discussing digital B2B marketing campaigns, it can be done online. There are platforms, such as Influitive, that can help. You can also partner up with a digital marketing agency.

Visual Content – Creating Video Ads

Humans are incredibly visual beings. It only takes a really good photo of a glistening, juicy hamburger to make the mouth salivate and crave what is in the picture. That’s why GIFs, short videos, boomerang posts, etc., are becoming more popular.

B2B digital marketing can make use of video content. Short, engaging video ads targeted strategically on appropriate websites and search engines can earn you a lot of leads.

Also, videos are more likely to go viral; maybe not exactly in the Harlem Shake kind of way – but in appropriate target markets.

Taking other Social Media Routes – Live Streams, podcasts, and more

The usual Facebook posts and tweets are all well and good. However, social media and other digital platforms have much more to offer now than it ever had. Podcasts and live streams are two relevant examples.

Within the B2B community, podcasts are more popular. Businesses use their expertise to talk about certain topics their listeners will be interested in. They bring on other experts to add to the narrative, advocate, and promote the business without making it obvious.

Meet the Makers is one of the most popular examples of this strategy being used to its utmost potential.

More Segmenting – It’s PPC this Time

Pay-per-click or PPC marketing is an effective strategy. It can help speed up the process of inbound lead generation by displaying in front of the relevant user on the right platforms. It is a paid service, but it works. 

However, you have to do it right to generate results that matter. For B2B digital marketing, further segmenting the campaigns relevantly. You can segment according to categories, features, localities, etc.

Use effective keywords to further increase the effectiveness of the campaign. Also, ensure the landing pages match the ads and offer what they promise. It will lead you to get better-qualified leads.

In the end, this is what matters – lead generation. Working with Business Marketing Solutions Group can facilitate your goals of gaining access to superior leads. Whether your company focuses on creating agile SaaS solutions or sells office supplies specialized for the architecture industry, we can help you out. Get in touch with our experts today to start.

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