From Passive Observers to Engaged Fans: How Content Marketing Enables Increased Engagement
Content – a word vague enough to hold a number of meanings, depending on which context you use it in. When it comes to digital marketing, the word content means any form of media created and shared through digital channels. But that’s not all. It goes a step...
Pay-Per-Click Marketing – The Factors Every Marketer Needs to Know
Clichés are like old wives’ tales. They exist for every part of life; from pregnancies and childbirth to planting trees and cooking, there are clichés everywhere. For the most part, these run-on tales are just that – tales. However, some of them can be spot on. You...
Understanding Influencer Marketing – The Concept and Some Examples
New age marketing gurus are no strangers to the term “influencer marketing”. Among many other trends and hot topics taking over the landscape, influencer marketing seems to have taken a shine among brands. When it is done right, much like any other marketing strategy,...
Understanding the Importance of SEO in Digital Marketing
SEO or Search Engine Optimization is a multifaceted tool marketers have been using since who knows when. Whether you’re a marketing guru with the basics of digital marketing down or somebody running a small online business, you’ve probably heard the...