Social media – the harbor of some of the most popular celebrities like PewDiePie, MrBeast, Shane Dawson, Jeffree Star, and many more, has been monumental in the past 20 years.
Coming up to the year 2020, things have changed quite drastically. From the days of MySpace to the modern era where apps like TikTok and Snapchat are taking over the digital landscape, things have become a lot more interesting.
Each year, technology and consumer behavior evolve. This prompts social media outlets to change with them. Over the years, they have become more than just a place for people to share photos.
In fact, they have become independent communication channels that allow people and companies to communicate and connect in different capacities. Marketers, business owners, and brands are now not in the position to avoid the use of social media in their campaigns.
As a result of social media becoming a mammoth in the marketing world, it has differentiated itself into its own entity. Social media marketing has become unavoidable. Without its integration, brands can’t maximize their reach to a global target market and establish a presence that more people can witness.
With that in mind, it is imperative they pay attention to social media. It’s not just what is current and new that is important. It’s just as important to look beyond the present and into the future of social media marketing.
Anticipating changes and further potential of social media marketing is how companies can stay ahead and take advantage of everything that it has to offer. With the year 2020 on the horizon, the decade is about to come to its end.
To get an early start on the future of social media marketing, here are a few trends to keep an eye on:
The Twitch Craze – Live Streaming
YouNow has become a popular platform among many YouTubers. They use the live-camera application to connect with their audiences and have a more personal chat. However, it wasn’t as on big of a scale as live streaming has become now.
Twitch, Lively, and Periscope have become very famous. In addition to these, the live streaming function provided by social media platforms, such as Facebook, Instagram, and YouTube is all on the rise.
From pro video gamers to beauty gurus like Jeffree Star and celebrities, these live streaming platforms are popular. They allow the creators to have a more personal conversation with their followers.
It’s still limited being one-sided, but live messaging allows the creators to respond in real-time. They find in-the-moment created content more personable. This trend is closely linked to humanizing a brand and putting a face in place of just a Sears-catalog type video.
The element of “human”
Branding and modern advertisement have their benefits. The brand image of a company makes it an individual entity that impacts the target audience in one way or another. However, it still lacks the element of being human.
You ask a layman with no concept of marketer and they will still see brands as “corporates”. They still lack the touch of humanity. With his own cult-like following, Jeffree Star is a great example of humanizing a brand.
To anyone who has a slight idea about makeup, Jeffree Star would not be an unfamiliar brand. They will not only know the name, but they will also have his face to associate.
Social media marketing can be used to effectively humanize the brand. You may use the previously mentioned live streaming function that social media platforms offer. It helps build trust and give a face for the audience to connect with. Just like Buzzfeed has so many faces to relate with.
Sitting by the campfire – telling brand stories
Back in the day, creating a brand image was all about setting up a reputation. Now, it’s all about creating a narrative. It’s not just about one particular campaign or product launch. In fact, it’s about creating an entire brand’s story.
It can be an effective strategy within the social media marketing umbrella. For example, Snapchat and Instagram stories allow brands to create engaging content, changing how people – especially millennial and Gen-Z consumers – consume content.
Even though this has already become a popular trend, it is only likely going to be taken a step forward.
Targeting the niche – choosing what works for you
There is no denying that today, there are so many social media platforms that one can’t name and put them in a list. Everybody knows the basic ones that most people use but there are many others, often focusing on a particular niche.
While it makes sense to have all your bases covered, social media marketing experts would now have you choose a few. Social media platforms that your audience uses the most are the ones best targeted.
Even if you choose to use numerous platforms, you’ll realize that only 3 or 4 rake in the most Return on Investment (ROI). These are your primary platforms. Limiting the number to a few will give you more time so you can focus on ones that are worth the attention.
Augmented reality and virtual reality are a part of the digital realm. In fact, they have become a popular addition. From Facebook to YouTube and Instagram, AR is allowing companies to make headway into social media. It won’t be long before it becomes even more integrated into various other social media platforms. AR is already allowing brands to augment and improve the user experience.
Filtering out the fakes and building back lost trust
Trust, integrity, and honesty might seem like overused terms to the average person, but for branding experts, these are important concepts. Sustaining the element of honesty is crucial.
Thanks to the internet, consumers are now more knowledgeable about what they’re getting. Disingenuity has no place or tolerance anymore. The slightest hint of wrong information will shake up the consumer’s trust.
Social media marketing will now aim to solidify the trust between brands and their audiences. Using the reach social media has to create campaigns that ensure followers of brands are attentive to their needs and care about them.
With that, these are some of the various trends brands need to be aware of. However, in order to make the best of these and work them to your advantage, you need to partner up with a digital marketing agency. Contact Business Marketing Solutions Group today so you can use social media marketing to make meaningful connections that are a gateway for success.