Business owners across industries are actively adopting digital marketing strategies in their marketing mix to compete and grow their business with a sustainable edge. However, even today there is one sector that is lagging behind and still hasn’t fully tapped the...
Individuals who run a business today in this modern, technological world are well aware of the fact that a big part of their marketing strategy needs to be digital. Businesses and consumers are almost always online. And, in order to reach them and understand their...
Social media – the harbor of some of the most popular celebrities like PewDiePie, MrBeast, Shane Dawson, Jeffree Star, and many more, has been monumental in the past 20 years. Coming up to the year 2020, things have changed quite drastically. From the days of...
The world of marketing is an interesting one. You can’t really put a date on when exactly it became a thing, but there is a timeline. It was only two decades ago that marketing was mainly dependent on extremely expensive methods. Marketers would spend thousands – and...
The field of marketing is an innovative and ever-changing one. Just within the last decade, it has evolved dramatically as a direct response to new technology and market demands. We often focus on technology as it impacts every facet of digital marketing. From the...
The main purpose of marketing is to draw potential customers’ attention to your brand or business. To keep doing that effectively over a long period, marketers must keep in mind the current trends that are saturating the market and design their strategies...