Every business depends on its reputation, and construction ventures are no different. In the past, a bad word of mouth for a construction contractor would make acquiring new work a tall order. Many times, they would need to offer huge discounts and multiple assurances...
Construction is among the first few commercial activities that kicked off with the arrival of the industrial revolution. These long-established roots of the construction landscape make it slow to adapt to various operational, marketing, and sales changes. Case in...
Social media marketing is still a novel concept for many construction companies. There is a wide misconception that a “conventional” business such as a construction enterprise can’t be promoted on “contemporary” social media platforms. However, that’s not the case at...
For many business owners and decisionmakers, rebranding only revolves around changing the logo of the company or its color scheme. While logo revamp is an integral part of a rebranding exercise, it can’t be all of it. A brand defines the total sum of experience and...
Amid the unprecedented growth of the internet and online platforms, construction enterprises remained indifferent to that changing dynamics for a long time. The construction industry is among those few commercial sectors that have embraced digital marketing and...