Today, there is an increasing demand for products and services from the construction industry. For this particular reason, construction business owners are constantly under pressure to make a solid footing in the online world of trade. The best way for them to do so is by creating a powerful marketing plan that can help them take their place in the industry.
Even a small scale construction business necessitates owners to execute a variety of complicated processes including managing numerous subordinates, carrying out several legal proceedings and paperwork, dealing with sales, setting up projects, and much more. With all these responsibilities, construction business owners are left with little or almost no time to plan their marketing strategies.
Even though the nature of a construction business is quite different from most other online businesses, it also needs a properly planned and well-executed business strategy to become a success in the market. After conducting extensive research, we have prepared this mini-guide to help you optimize your construction marketing strategy and take your business to the next level:
Make It Extremely Easy for Leads to Contact You
When it comes to the success of your business in the construction industry, phone calls play an essential role in the process. Whether big development companies are looking to hire a construction firm to take charge on large projects or small homeowners are looking for some assistance in remodeling their interiors, if your contact information isn’t readily available, they will find someone that is easier to reach.
In order to get as many contracts as possible, you need to manage your phone number well and tie it directly to your company’s name. No matter where your business ad appears – on a flyer at a local store, a billboard on the street or in Google search results, a contact number that will help potential customers get in touch with you should go side-by-side.
Publish Relevant and Useful Content on Your Website
The majority of online customers use the website of a contract company to engage with them. Therefore, it is important to have an easy-to-navigate, simple and attractive website that contains useful content for your target audience. A lot of people tend to get overwhelmed by all the complicated jargon involved when it comes to a construction project. You need to provide your reader with the information they need and help them understand the process in a better manner.
Take Advantage of Google Local Service Ads
While using services such as Google Search and Display ads is also highly advised, a better option to optimize your construction marketing strategy is opting for Google’s local services ads.
Once you set up this tool, you will appear in the Google search results when someone looking for construction firms types something like ‘construction companies near me’ in the search bar. Your service ad will appear with a Google Guaranteed Badge and a direct link to your contact number. This will help increase the count of local customers your business might get.
Build Your Construction Brand
Presenting yourself as a construction brand allows your website to get more credibility by the search engines as well as your customers. You can also hire professional business marketing service providers to get assistance for building a brand name for your construction business and marketing it.
Start by getting a brand logo that will be the front face of your construction business. Next, advertise your business through moving vehicles. While this is quite old school marketing style, it is equally effective. Then, advertise your brand during social gatherings through banner ad designs, make your business visible on busy roads through billboard designs and optimize your business card design to give a direct invitation to your potential clients. Lastly, opt for signage and flyers to grab the attention of interested leads.
Give Out Some Services for Free
One almost foolproof way to attract customers online is by proposing something to them for free. Usually, customers who like what they get are willing to spend some money to continue getting that something from the freebie provider. Being an expert in the field of construction, you can give out some relevant information to your customers free of cost. You can make DIY videos to help your target audience build their confidence and trust in you.
If your free tips and DIY solutions help them in solving their small issues, they will be sure to come to you in their time of need. You can also prompt the visitors on your site to sign up for your free email or newsletter service to keep them interested in what you have to sell.
Always Prioritize Reviews
One more way to build the trust and confidence of your potential customers is by allowing them to speak for you. As with business owners in any other industry, construction firm owners require good reviews on multiple platforms in order to instill trust and loyalty in their leads.
Try to include various customer testimonials and case studies on your website. Next, make sure that your business reviews are configured by Google and any other search campaigns you paid for. Lastly, encourage happy clients to write positive reviews on various platforms including social media channels and major review sites.
Marketing your construction brand online doesn’t only require you to build a well-thought-out marketing plan but also requires you to invest a lot of time and effort. With the aforementioned 6 simple ways to optimize your construction marketing strategy, your business will be on the path to success in no time. If you are still finding it difficult to grasp construction marketing concepts, you can always hire a professional team to assist you with the process!