Individuals who run a business today in this modern, technological world are well aware of the fact that a big part of their marketing strategy needs to be digital. Businesses and consumers are almost always online. And, in order to reach them and understand their behavior on the Internet, it is essential to ace your digital marketing tactics.
Whether you are an experienced entrepreneur or own a growing business, this ever-evolving process of optimizing the digital marketing strategy of your online trade can become quite overwhelming. For this particular reason, we have prepared the following mini-guide to 6 digital marketing tactics and ways to use them to help you get started with the process.
If you have a pre-existing loyal audience that already hangs onto every word that you post, then you certainly are on the right path. However, if you are a beginner in this digital world, you can start by writing blogs about the problems and solutions your target customers are actively searching for.
This will not only help potential customers get answers to their queries but also allow you to integrate and promote your products in the content itself. To know what your audience is searching for, you can either make wild guesses or use online tools to find relevant keywords for SEO purposes. For instance, if you are a realtor, some suitable keywords might be ‘how to buy a house’ or ‘estate planning in X city’ and more.
Social Media Marketing
Connecting with your target audience through social media platforms to build your business, drive quality traffic and increase sales is known as social media marketing. Publish meaningful content on your social media profiles and make sure you carefully listen to and observe the needs of your followers. Analyzing the results and running advertisements accordingly will help you reach a greater number of customers.
Some major social media platforms include Facebook, Snapchat, YouTube, Pinterest, LinkedIn, Twitter and Instagram. Additionally, there social media management tools available online can also help you make the most of social media networks. In order to optimize your social media marketing strategy, start with defining your goals. Then, decide which social media channel you would like to focus on and finally determine the type of content that will help you make the highest sales while influencing your followers.
Using videos to market and promote your services and products is known as video marketing. It helps businesses increase engagement on social and digital channels, reach a wide audience and educate potential customers about what they are selling. Before you start filming, you need to decide which type of video(s) will work best for your particular business.
From the demo, brand, event expert, educational and explainer videos to the animated, case study, live, virtual reality, augmented reality and personalized videos; there is a wide range of options available. While the need for camera equipment, proper lighting, and elaborate editing software can make the process seem quite complicated, what truly matters is that your video content is authentic and contains exactly what your target audience wants to see.
Forums and Community Boards
Forums and communities on the Internet such as Quora, Facebook pages and groups, Reddit and more can work as great digital marketing channels. However, make sure to never promote the services and products you have to offer in a direct manner. Chances are that your potential customers are looking to gain education and get entertained through these platforms rather than browsing for shopping purposes.
You need to link your content with landing pages only where appropriate. Remember not to spam. Consider these forums as a place to build relationships, share experiences and expertise, and help others. A better strategy is to link to other blog posts on your website that contains more information about the same topic so that not only you get to provide your audience with useful knowledge but also increase the traffic on your website without putting in any additional effort.
While paying for creative ads is a good business investment, there are some things you need to consider before you opt for paid advertising. Firstly, consider your target audience. For instance, if you are a seller of walkers and wheelchairs, you wouldn’t want to advertise on a platform like Pinterest which is primarily used by the younger generation.
Next is setting your budget and looking for keywords that are not only relevant to the products and services your business has to offer but also come with a lower cost per click. Lastly, select a combination of social media channels and content that helps you reach an audience that will be interested in what you have to sell.
Whether you are looking to improve the overall conversion rate of your website, increase your ROI, generate greater leads or establish an online business that is profitable, effective email marketing will help you take a step towards achieving your digital goals.
Most people today check their mail inboxes every single day. Therefore, it is important to appear in front of your potential customers on a regular basis to be noticed. Additionally, email marketing is a more cost-effective digital marketing tactic than other conventional marketing strategies. It will not only help you automate your sales cycle but also make tracking and monitoring the traffic on your website much easier.
We hope that with all the digital marketing tactics explained above, you will be able to bring your online business closer to success. We understand that for beginner entrepreneurs, optimizing their digital marketing strategy can seem like an intimidating task. Remember that you can always hire a professional team that can help make the entire process easier for you and assist you in taking your business to the next level!